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Job Title
Media Relations CoordinatorAgency
Texas A&M UniversityDepartment
Dean Of Business AdministrationProposed Minimum Salary
CommensurateJob Location
College Station TexasJob Type
StaffJob Description
Who we want
The Media Relations Coordinator with the leadership of the assistant director of communications coordinates develops and implements a comprehensive press and media relations strategy that promotes key messages of Mays Business School. You will lead in the creation and promotion of content to increase visibility of Mays Business School including news stories press releases and research spotlights. And working cross-functionally with the Marketing and Communications team as well as with subject matter experts from Mays you will identify opportunities and create positive awareness for the brand and its key initiatives. This role requires your excellent organizational planning and project management skills as you develop relationships with journalists reporters and media outlets relevant to business education.
What you need to know
Salary: Compensation will be commensurate to selected hires experience.
Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials.
Qualifications
Required Education and Experience
Bachelors degree in Communications Public Relations Journalism Marketing or related field
3 years of experience in media relations public relations or related field
Preferred Qualifications
5 years of experience in higher education communications or business media relations
Experience with business or academic media outlets
Knowledge of web-based public relations and social media strategy
Demonstrated ability to translate complex academic concepts into compelling stories
Knowledge Skills and Abilities
Advanced knowledge of public relations strategies and tactics
Strong written and verbal communication skills with expertise in AP Style
Ability to positively and professionally interact with internal and external stakeholders
Ability to present complex information clearly and concisely and strong attention to detail
Exceptional grammar and writing skills in narrative short form and press release formats
Strong organizational & time management skills and ability to juggle multiple projects while meeting deadlines
Essential Duties/Tasks
Media Relations Strategy
Develop and implement a comprehensive media relations strategy to help raise the national profile of Mays Business School
Monitor media trends and track coverage to assess the impact and effectiveness of media relations efforts
Coordinate with Texas A&M Universitys media relations team on dissemination of press releases coordination of media requests and creation of expert videos
Identify sponsorship opportunities with national media outlets and industry publications
Respond to and manage media inquiries in a timely manner
Cultivate and maintain relationships with journalists reporters and media outlets relevant to business education
Writing and Editing
Create engaging and high-quality written content including press releases media briefs and research spotlights
Develop quick content in response to trending emerging or crisis issues
Identify opportunities and craft compelling narratives that highlight Mays Business Schools achievements research breakthroughs and community impact
Edit and proofread content to uphold high standards of clarity grammar and AP style
Ensure all content aligns with strategic messages brand guidelines and university editorial style
Faculty and Research Promotion
Develop relationships with faculty and stay informed on research interests and expertise
Maintain and update list of faculty experts for media opportunities
Elevate Mays research through earned media and develop strategy to amplify facultys published work
Position Mays faculty and leadership as thought leaders at major academic and industry events
Nominate faculty staff and alumni for select industry and national awards
Collaboration and Training
Partner with creative digital and web teams to ensure cohesive messaging and impactful storytelling
Provide guidance to Mays units on their public relations efforts
Support in disseminating guidelines best practices and training across the department
Collaborate with school leadership to identify communication needs and develop communication plans
Who we are
The Marketing & Communications Team at Mays Business School is building a preeminent brand to support the schools aspiration to become the no. 1 public business school in the nation. The team has doubled in size from 2023 to 2024 and is forecasted to double in size again by the end of 2025. New team members will have early opportunities to lead and manage large projects. We are looking for ambitious high-achieving positive individuals ready to tackle new problems start new initiatives and elevate the standard of excellence across the school.
Texas A&M Universitys Mays Business School is a vibrant learning organization of more than 175 faculty members 125 staff members and 6400 undergraduate and graduate students in accounting finance management management information systems marketing and supply chain management. Mays Business Schools vision is building a better future through business. To fulfill this vision our mission is developing leaders of character who make a positive difference in the communities where they live work and serve.
Why Texas A&M University
We are a prestigious university with strong traditions Core Values and a community of caring and collaboration. Amenities associated with a major university such as sporting and cultural events state-of-the-art recreation facilities the Bush Library and Museum and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect Excellence Leadership Loyalty Integrity and Selfless Service.
All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
Required Experience:
IC
Full-Time