Lifestyle Marketing Automation Specialist
Lifestyle Marketing Automation Specialist
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Job Description
Summary
We are looking for a Lifecycle Marketing Automation Specialist to lead the development execution and continuous optimization of cross-channel marketing campaigns. This role blends lifecycle marketing strategy and marketing automation expertise to drive personalized experiences across the customer lifecyclefrom acquisition and onboarding to retention and win back. You will partner closely with marketing product and engineering teams to build scalable journeys integrate behavioral triggers and enhance marketing performance through thoughtful automation strategies.
Why Jewelers Mutual:
We are a financially secure exceptionally positioned and intellectually curious company driven by our core values of Agility Accountability and Relevancy! We continue to raise the tide of the jewelry industry weve served since 1913 through our innovative people our unyielding customer commitment and evolution of our products and services to be the most trusted advisor to all we serve.
With a generous benefits package office locations throughout the United States and a mantra of making your mark today consider evolving your career and shining bright with Jewelers Mutual Group!
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Strategy & Campaign Execution
- Own the execution of lifecycle campaigns across email SMS and push ensuring messaging is relevant timely and aligned to customer behavior and business objectives.
- Design and implement triggered journeys and automated workflows using dynamic content real-time events and decision logic to personalize the customer experience.
- Collaborate cross-functionally with product engineering and creative teams to develop modular templates campaign assets and messaging frameworks.
Testing Optimization & Scaling
- Lead the design and execution of A/B and multivariate tests to evaluate creative and messaging effectiveness and improve campaign performance.
- Guide segmentation frequency caps message timing and channel prioritization based on marketing best practices and observed user behavior.
- Continuously refine and scale programs by evaluating campaign performance and incorporating learnings into future iterations.
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Leadership Responsibilities
None
Qualifications
- Bachelors degree required.
- 46 years of experience in lifecycle marketing and/or marketing automation roles preferred.
- Deep hands-on experience with enterprise-grade marketing automation platforms (e.g. HubSpot Iterable Braze or Salesforce Marketing Cloud) preferred.
- Experience with HTML/CSS for email and developing/building/modifying modular templates required.
- Strong collaboration skills with experience working alongside creative/strategy teams.
- Experience collaborating with data analytics development and engineering teams to manage integrations and enable dynamic content capabilities.
- Solid understanding of compliance deliverability and best practices for email SMS and push channels required.
- Experience working with marketing automation platforms that integrate with Salesforce or other CRMs preferred.
- Familiarity with lifecycle segmentation strategies such as onboarding retention or win back required.
- Background in a high-growth environment (SaaS eCommerce fintech etc.) preferred.
Certificates Licenses Registrations
None
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Occasionally required to stand; walk; use hands to finger handle or touch objects or controls; and talk or hear.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
