Manager, Paid Social Media & Analytics
Manager, Paid Social Media & Analytics
Posted on :
04-07-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 75000 - 85000
Vacancy
1 Vacancy
Posted on :
04-07-2025
Job Description
Who We Are
We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sports growth on every level in the United States from local communities to the crown jewel of the professional game the US Open.
Why Work for the USTA
We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Dont know tennis Dont worry you can still find yourself in the game!
The Role
Oversees paid content and campaign performance across social media platforms identifying ways to optimize performance and grow the audience. Plans manages and executes strategic paid campaigns across multiple platforms and audience segments to drive brand awareness business unit objectives and support the growth of the social media footprint.
- Oversees (hands-on) setup and execution of paid social media campaigns across platforms optimizing paid social media spends
- Actively measures performance and results of paid and organic content tracking and monitoring department and individual campaign KPIs
- Manages reporting framework to drive actionable insights that inform content decisions
Drive Growth & Engagement
- Leverages data to help improve performance of organic and paid content with the goal of increasing audience and engagement
- Measures platform success YoY. Evaluates content and campaign success by post by platform and by overall audience engagement metrics
Who You Are
- Minimum of 6 years of experience in paid social analytics and audience development. Experience should include analyzing social media metrics around content performance and developing actionable insights and detailed reports.
- Bachelors Degree in a related field e.g. communications advertising marketing or equivalent work experience
- Deep understanding of social media platforms algorithms and paid targeting options
- Strong knowledge of relevant listening and measurement platforms e.g. Sprinklr Hootsuite Meta Ads Manager Google Analytics etc.
- Strategic and creative thinker with ability to interpret data to inform campaign decisions
- Proven track record of growing and building social media audiences
- Experience with social media content creation and management preferred
- Approaches tasks and deadlines with a sense of urgency
- Highly organized excellent writing and presentation skills with strong attention to detail
- Commitment to teamwork through collaboration and positive proactive communication
- This role is designated as hybrid which requires 3 days in the office and allows for 2 remote days per week. This position may be based in Orlando FL or Purchase NY.
What We Offer
At the USTA we know people are our most important asset. For this reason we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!
- Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
- Comprehensive benefits designed to meet your unique needs: Medical dental vision access to doctors virtually a flexible spending account to manage your health and dependent care expenses and life and disability insurance are a small part of our offerings.
- Time to recharge and energize: Generous paid time off policy - including vacation sick personal and paid holidays parental leave and a paid winter recess.
- Plan for your future financially and professionally: 401(k) with employer matching (up to 3%) promotional and growth opportunities Learning and Development programs to learn on the job and up to $5000 for tuition reimbursement.
- Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
- Other cool perks: A personalized health management program pet insurance commuter benefits identity theft protection discounts with our network of partners and fun events are just a few of the optional benefits available.
The expected range for the annual base salary for this position $75000 $85000. Any additional pay or benefits a person may qualify for are not included in this range. The actual base salary offered is determined by several variables including as appropriate the applicants qualifications for the position the years of relevant experience their unique skills and the location from which they will be performing the job.
Come One Come All
We strongly encourage you to apply if youre interested; wed love to learn how you can serve our team with your unique experience!
USTA is dedicated to providing equal employment opportunities for all individuals regardless of age disability national origin race color religion sex sexual orientation gender gender identity or expression pregnancy veteran status marital status family status alienage or citizenship status creed genetic information or any other status protected by applicable federal state or local law.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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