Marketing & Communications Lead Brazil
Marketing & Communications Lead Brazil
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Job Description
Position Overview:
The Marketing & Communications Lead will be responsible for delivering comprehensive 360 marketing campaigns which engage Gen Z talent and drives conversion for our new studio in Brazil. This role requires proven hands-on experience from developing campaign concepts as well as hands-on execution and coordination of the initiatives across relevant social media events and outdoor channels.
You will be a result-oriented storyteller who thrives in a dynamic international work environment and possess a track record of successful marketing campaigns across multiple markets.
Key Responsibilities:
- Independently plan create and lead the implementation of external marketing concepts campaigns and activities for Evolution in Sao Paulo to drive the inflow of applications to entry-level positions (mainly targeting first-job seekers) in our studio. Efforts to span social media events PR OOH and other types of digital marketing as relevant and be synced with local business leaders and Head of Employer Branding & Communications.
- Work with the local recruitment teams and business units to advise and support on asset creation and initiatives related to enhance the candidate journey such as events recruitment fairs job ads candidate workshops etc.
- Liaise with internal and external photographers videographers and graphic designers draft creative briefs and be the main point of contact for any creative material required for execution of the marketing plan and campaigns.
- Liaise and network with third parties and partner organizations relevant to the success of the marketing plans including but not limited to Student Associations Universities local community organisations and partner brands.
- Overall act as an ambassador for the company and brand ensuring that all communications adheres to the corporate values Evolutions desired positioning as well as comply with the Brand Guidelines. Boost the attractiveness of our employer brand with the target audiences as part of the efforts.
- Tracking of agreed KPIs and report to stakeholders.
- Budget planning monitoring of costs and report.
Qualifications :
- Bachelors degree in Marketing PR/Communications Business or a related field.
- Minimum 3-5 years of experience in a leading position in marketing communications with a focus on content marketing digital marketing and social media.
- Proven expertise in developing and evaluating campaigns on Meta and Google AdWords.
- Experience in marketing to Gen Z audiences and solid understanding of their preferences.
- Exceptional communication and storytelling skills.
- Exceptional written and spoken Portuguese and English
- Thrives in a fast-paced dynamic work environment. Strong project management sills pragmatic and structured with ability to manage multiple projects simultaneously.
- Result-oriented with strong analytical skills with the ability to interpret data and make informed decisions.
Additional Information :
This position is an excellent opportunity to join the fast-growing Evolution team. We also offer:
- Competitive salary;
- Play a key part in the opening and running of Evolutions studio in Brazil
- Life Insurance
- Health Insurance
- Meal Vouchers
- Transportation allowance
- An inclusive and diverse workplace like-minded colleagues;
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
