(Sr)Brand Manager, Immunology
(Sr)Brand Manager, Immunology
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Job Description
Job Description:
- Reports to: Sr. Business Unit Manager Immunology BU
- Location: Taipei Taiwan
Purpose Statement:
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on delivering patient-centric strategies.
Core Job Responsibilities:
- Collaborate with Brand and In-Field Team to synthesize insights and identify target segments.
- Develop and propose strategic objectives for brand positioning to ensure patient-centricity.
- Guide the design and implementation of marketing activities including innovative marketing tactics and partnerships.
- Ensure alignment of in-field materials and strategies with brand objectives.
- Lead the development of marketing inputs to the Strategic Brand Plan and coordinate the Long Range Plan.
- Monitor brand KPIs manage budget and track ROIs for marketing activities.
- Support the Brand Team with a shared vision and take responsibility for team activities and processes.
Qualifications :
Required Qualifications:
- Bachelors degree or above
- At least 2 years of experience in pharmaceutical marketing; less than 10 years working experience with potential mobility will be idea
- Proven success in the pharmaceutical industry marketing
- Ability to translate strategies into actionable marketing actions
- Ability to lead motivate and coordinate cross-functional teams
- Solid working knowledge of the healthcare environment
- Knowledge of marketing principles digital knowledge and finance principles
- English proficiency in verbal and writing
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Employment Type
Full-time
