Global OEM Brand Manager â Heavy Equipment
Global OEM Brand Manager â Heavy Equipment
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
This position is a remote role and can be located anywhere near a major US airport.
Responsibilities
Strategy Development:
- With marketing (global and regional) as well as segment and regional leadership build the business plan for an assigned list of OEM brands including:
- Establishment of regional/sub-segment gap analysis and action plan for closure for these brands
- Voice of Customer: product needs both today and for the future.
- Mapping of strategy and right to win by brand
- Global coordination of pipeline and activities by brand
- Guidance on gaps related to physical infrastructure and headcount requirements
- Provide competitive intelligence and positioning guidance.
- Branding strategy & execution ensure Sherwin-Williams is understood as market leader and holds a preferred supplier position with assigned global brands
- Establishment of regional/sub-segment gap analysis and action plan for closure for these brands
- Support refinement of business & marketing strategy through investigation and communication of market trends and through collaboration efforts with broader marketing and sales teams
- Involvement in industry associations and trade shows in cooperation with segment management
- In coordination with segment marketing manager drive product and industry training across the sales teams within responsible brand and/or geographic areas to improve our call effectiveness in the sales process.
Marketing Communication:
- Collaborate with Marketing Manager & MarComm team regarding Heavy Equipment segment specific market materials including marketing activities related to assigned OEM brands
- Lead demand generations activities / design & deliver market & product training both internally & externally in support of assigned OEM brands
Market Expansion:
- Global responsibility for value proposition development deployment best practice sharing and replication across assigned OEM brands
- Together with the regional sales organizations; identify and prioritize a pipeline by assigned brand of new business across all technologies that delivers on our financial objectives over the planning period.
- Support sales efforts so that the regional team and resources are optimized for pipeline expansion and close rate.
- Together with segment and product management provide direction on prioritization by customer and region and help drive prioritization and approvals of Sherwin-Williams products in-order to enable sales execution.
- Lead the development of proposals and presentations related to assigned OEM brands/customers.
- When appropriate support directly the contract negotiation and execution process for newly acquired customers.
- Be an advocate of value proposition selling (new business and top-grading existing)
Qualifications
FORMAL EDUCATION:
Required:
- College degree or 7 years related coating experience
Preferred:
- MBA
KNOWLEDGE & EXPERIENCE:
Required:
- 5 years industrial coatings industry sales and/or marketing experience required
Preferred:
- Specific segment sales experience
- Global sales experience
TECHNICAL/SKILL REQUIREMENTS:
Required:
- Excellent verbal and written communication skills required
- Proficiency with Microsoft Office applications
- Basic understanding of coatings chemistry and application
Preferred:
- Proficiency with
TRAVEL REQUIREMENTS:
- 50% or more
Required Experience:
Exec
Employment Type
Full Time
