Sr. CRO Specialist
Sr. CRO Specialist
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Job Description
At PitchBook we are always looking forward. We continue to innovate evolve and invest in ourselves to bring out the best in everyone. Were deeply collaborative and thrive on the excitement energy and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means theres going to be some ambiguity along the way but we excel when we challenge ourselves. Were willing to take risks fail fast and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the companys growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and by attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
Were looking for a sharp versatile web operations and marketing technology specialist to support critical digital marketing initiatives and infrastructure upgrades at PitchBook. This is a highly hands-on role focused on keeping the engine runningwhile also helping build whats next.
Youll work closely with cross-functional stakeholders across marketing web strategy and product teams to execute a range of tactical tasks technical audits content operations and system implementations. Ideal candidates are highly organized thrive in ambiguity and know how to get things over the finish line.
Primary Job Responsibilities:
- Own day-to-day content updates in Brightspot CMS (e.g. profiles pages modules)
- Push updates live across marketing site sections
- Perform quality assurance on creative content before publishing (link integrity design validation)
- Build and quality assure new content types (e.g. case studies PIRG pages)
- Conduct SEO audits and reporting (meta data internal linking title tags)
- Audit and help implement Google Tag Manager OneTrust and Tourial
- Execute personalization experiences via Optimizely and GTM including quality assurance before launch
- Support module implementation and quality assurance during CMS migration
- Assist with page creation template setup and final publishing in Brightspot
- Collaborate with stakeholders to define module requirements (e.g. editable fields visual options)
- Help finalize and quality assurance forms and lead flows for migrated pages
- Support development of content outlines and messaging frameworks for new pages
- Translate wireframes and strategy documents (e.g. Why PitchBook wireframe) into actionable page build plans
- Coordinate with design and dev to validate build feasibility and requirements
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Skills and Qualifications:
- Bachelors degree required
- 4 years of previous experience in a digital marketing personalization or conversion rate optimization role
- Experience implementing A/B tests with a thorough knowledge of best practices. Willingness to learn and stay on top of new tactics and tools
- Data-driven mindset and comfortable analyzing data and using findings to power business decisions
- Experience with Google Analytics and Tableau is a plus
- Experience using Optimizely is a plus
- Experience building personalized website experiences
- Willingness to adapt and use AI tools to increase productivity while maintaining quality
- Ability to manage multiple projects at once with limited supervision
- Tech-savvy with the ability to learn new technology platforms quickly
- Experience presenting findings and making recommendations to executives
- Ability to work cross-functionally with leaders across our analyst development and design teams
- Passion for innovation and unafraid to bring new ideas and tactics to the table. Stay on top of digital marketing industry trends
- Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook Word and Excel with the ability to pick up new systems and software easily
Benefits Compensation at PitchBook:
Physical Health
- Comprehensive health benefits
- Additional medical wellness incentives
- STD LTD AD&D and life insurance
Emotional Health
- Paid sabbatical program after four years
- Paid family and paternity leave
- Annual educational stipend
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Robust training programs on industry and soft skills
- Employee assistance program
- Generous allotment of vacation days sick days and volunteer days
Social Health
- Matching gifts program
- Employee resource groups
- Subsidized emergency childcare
- Dependent Care FSA
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
Financial Health
- 401k match
- Shared ownership employee stock program
- Monthly transportation stipend
*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
- This position is non-exempt and paid a salary of $75000-$90000
- Target annual bonus percentage: 7.5%
Working Conditions:
At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity strengthens our connections and drives the innovation that sets us apart. Our culture is built on spontaneous momentsthose hallway conversations whiteboard brainstorms and shared celebrations in each of our global officesthat simply cant be replicated remotely. This role is expected to be in the office 5 days a week.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. Its our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view listening to others learning and reflecting on what weve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
#LI-AD2
Required Experience:
Chief
Employment Type
Full Time
