Growth Marketing Specialist
Growth Marketing Specialist
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Job Description
About Upshop
Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. We offer an AI-powered SaaS platform connecting Fresh Center eCommerce and DSD department operations to deliver a simplified smarter more connected store experience. Customers runningUpshop realize significant improvements in sales shrink food safety and sustainability across the entire store. 450 retail chain accounts trust our software in over 50k stores 35 countries and 3 continents.
Overview of the Role
At Upshop the Growth Marketing Specialist will play a mission-critical role in accelerating the performance and visibility of our Total Store Operations platform. This is more than just a tactical marketing role its a chance to shape and execute data-informed campaigns that directly drive awareness adoption and growth across our dynamic customer base in the grocery and convenience retail space.
Youll be embedded in a fast-paced marketing team where experimentation testing and continuous optimization are central to success. Your role will center on turning insights into outcomes leveraging data to identify opportunities craft targeted messaging and execute across digital channels with precision. From A/B testing to analyzing user behavior across the funnel youll design and refine campaigns that not only tell our story but prove their effectiveness in real time. Youll collaborate across functions especially Product Marketing to launch new products scale proven tactics and contribute to a performance-driven culture where every marketing investment is accountable to growth.
This is a unique opportunity for a metrics-focused marketer who thrives on experimentation and iteration someone excited to build scalable programs track what matters and optimize relentlessly to move the needle. If youre motivated by driving quantifiable results lets build together.This is an on-site opportunity that sits in our Austin office and will report directly to the Director Demand Generation
Responsibilities
Marketing Campaigns
- Design and execute data-driven growth experiments in campaigns across the full funnel closely aligned with revenue marketing KPIs.
- Build launch and continuously optimize multi-channel campaigns including website email and social with a focus on measurable growth outcomes.
- Own the creative direction for campaigns from visuals to asset production including basic video editing ensuring consistency and impact across all touchpoints.
- Collaborate cross-functionally with product marketing to uncover high-impact opportunities accelerate the customer journey and scale what works.
Website Landing pages and SEO
- Optimize site structure design content and performance for Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).
- Run experiments to test CTAs page structure messaging and personalization.
- Build landing pages and implement A/B tests using HubSpot.
- Apply UX principles and analytics data to remove friction and improve conversion rates.
Email Marketing
- Develop and implement email marketing campaigns to nurture leads and drive conversions.
- Collaborate with content and product teams to craft persuasive email content creative and messaging that resonates with target audiences.
- Segment email lists and tailor campaigns for specific customer segments.
- Continuously A/B test emails for improved performance and engagement.
Webinars and Sales Enablement
- Create and manage webinar rooms to support virtual events product demos and lead generation initiatives.
- Develop and maintain sales enablement materials including sales pages and collateral in collaboration with product marketing.
Social Media
- Manage and grow the companys presence across platforms like LinkedIn YouTube and X.
- Develop and schedule engaging posts aligned with product launches campaigns and business news.
- Track performance and optimize based on engagement metrics.
Analytics and Reporting
- Track and analyze the performance of marketing campaigns vs. goals and benchmarks.
- Use data-driven insights to make informed recommendations for optimization.
- Contribute to the Monthly Metrics report to monitor key growth KPIs
Qualifications
- 3 to 5 years of experience in growth digital or performance marketing roles.
- Bachelors degree in Marketing Business Administration or relevant field.
- Strong analytical approach with a focus on data benchmarking and optimizing conversion rates.
- Highly creative with a sharp eye for visual design and user experience.
- Proven ability to develop and execute effective tactics that accelerate customer upscale cycles.
- Strong interpersonal skills with a proven ability to build relationships with customers thought leaders and internal stakeholders.
- Organized detail-oriented and comfortable juggling multiple campaigns.
- Proficient in key marketing tools like WordPress GA4 Canva Opus Salesforce Livestorm Mindtickle and an expert at HubSpot.
Preferred Qualifications
- Experience within retail preferably grocery and/or food & beverage
- Experience with inventory supply chain and retail operations
- Experience with SaaS technology solutions
Benefits/Perks
- Hybrid Opportunity (4-days in office)
- Competitive salary
- Employer-matched 401(k) plan
- Attractive paid time off policy
- Career growth and development opportunities
- Home office support set-up
Required Experience:
Unclear Seniority
Employment Type
Full Time
