Brand Activation and Engagement Lead
Brand Activation and Engagement Lead
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$ 96600 - 206100
1 Vacancy
Job Description
About this role:
Reporting to the head of Brand Activation this individual contributor role will serve as a trusted strategic advisor to Marketing and Business leaders across the Strategy Digital and Innovation (SDI) and Technology teams. The position plays a key role in bringing the Wells Fargo primary brand strategy to life by integrating it into business initiatives and customer experiences. This includes delivering brand architecture and naming solutions developing value propositions and crafting positioning and messaging strategies. This position can sit in Charlotte NC; New York NY or San Francisco CA and offers a hybrid work schedule. The Wells Fargo job profile is Lead Marketing Consultant.
In this role you will:
Championing the master brand strategy to foster differentiation and relevance through a consistent and unified brand experience across the enterprise
Drive brand cohesion and customer clarity through the development of architecture and naming systems customer value propositions positioning and messaging strategies
Partner with SDI and Technology to integrate the enterprise brand strategy into key business initiatives
Monitor performance metrics to gain a comprehensive understanding of how brand strategy impacts overall business performance
Leverage brand measurement methodologies to inform strategic decision-making across products services and customer experiences
Drive innovation and adoption of AI tools across the brand strategy team
Why Join Us: Joining our brand team means being part of a forward-thinking company dedicated to enhancing our digital presence and improving customer engagement. Our team is committed to fostering a culture of innovation and excellence and we are looking for a talented individual to join us in this exciting journey. You will work with a visionary team that values human-centricity brand expertise innovation and unity. Together we will create a cohesive and innovative brand experience that resonates deeply with our customers and prospects.
Required Qualifications:
5 years of Marketing Digital Marketing Digital Platforms (i.e. Mobile or Social Media) experience or equivalent demonstrated through one or a combination of the following: work experience training military experience education
Desired Qualifications:
Experience applying visual and verbal identity standards across all customer touch points
Experience translating brand strategy into actionable business and customer strategies
Experience consulting and influencing senior leaders partners and peers
Experience building strong relationships and collaborating across large organizations
Experience managing a marketing governance program for an enterprise or Line of Business
Experience leveraging digital tools to maintain uniform messaging across all touch points
Office Locations & Base Pay Ranges:
401 South Tryon Street - Charlotte NC ($96600 - $171800)
150 East 42nd Street - New York NY ($115900 - $206100)
333 Market Street - San Francisco CA ($115900 - $206100)
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements skills experience or work location. The range listed is just one component of the compensation package offered to candidates.
$96600.00 - $206100.00Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits many of which are listed below. VisitBenefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance critical illness insurance and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
25 Jul 2025*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Employment Type
Full-Time
