Associate Director of Integrated Marketing and Communications
Associate Director of Integrated Marketing and Communications
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Job Description
Job Title
Associate Director of Integrated Marketing and CommunicationsAgency
Texas A&M University - Corpus ChristiDepartment
Harte Research InstituteProposed Minimum Salary
CommensurateJob Location
Corpus Christi TexasJob Type
StaffJob Description
TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11000 students from 47 states and 54 foreign nations. We employ over 1400 full-time and 2000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees including doctoral programs. As a member of the Texas A&M University System TAMU-CC benefits from a range of resources increased visibility and influence and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.
TAMU-CCs beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern attractive and state-of-the-art classroom buildings and support facilities.
Learn more information here!
PURPOSE
The Associate Director of Integrated Marketing and Communications (ADIMC) serves as the strategic leader and chief architect of the Harte Research Institutes (HRI) marketing and communications initiatives. Reporting to the HRI Executive Director of Development this position is responsible for advancing the institutes mission through compelling storytelling brand alignment and coordinated multi-channel campaigns. The ADIMC ensures a cohesive voice across platforms while elevating the visibility and impact of HRIs work in marine science conservation and policy.
DESCRIPTION
Strategic Planning and Brand Management (40%)
Develop and implement a comprehensive data-driven integrated marketing and communications strategy aligned with HRIs values and institutional goals.
Strengthen and manage the institutes brand identity across all media and communication platforms.
Design and execute advertising plans that support audience engagement and strategic growth.
Manage vendor relationships and negotiate media placements across digital print broadcast and out-of-home platforms.
Leverage analytics to measure campaign effectiveness and continuously optimize messaging and tactics
Team Leadership and Cross-Campus Collaboration (40%)
Lead and mentor a marketing and communications team (24 staff) fostering a culture of creativity accountability and continuous improvement.
Oversee all marcom campaigns from concept to evaluation ensuring consistent execution and measurable impact.
Collaborate with faculty staff and university partners to promote key initiatives and research outcomes.
Act as liaison between HRI and the Texas A&M University-Corpus Christi (TAMU-CC) marketing and communications office.
Operational Oversight and Content Management (20%)
Oversee the departments operational budget and ensure responsible fiscal management.
Serve as the lead editor for all marketing and communications content.
Ensure all materials meet brand guidelines and university standards.
Manage content development and updates for the HRI website and digital channels.
Coordinate internal communications including email updates newsletters and event notifications.
Oversee sponsorship recognition promotional item inventory and publication production.
QUALIFICATIONS
Bachelors degree in marketing communications advertising or a related field.
Eight (8) years of related experience.
Additional education may be used as a substitute for the minimum experience requirement:
Masters degree and six (6) years of related experience.
Demonstrated experience developing and executing integrated campaigns across multiple platforms.
Strong leadership and team management skills.
Proven ability to use analytics and metrics to inform decision-making.
Experience managing budgets and vendor relationships.
Excellent writing editing and verbal communication skills.
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Proficiency in standard office software including word processing and spreadsheets.
Passion for science communication and environmental issues.
Ability to maintain the security and integrity of critical infrastructure which may include communications systems computer networks and systems cybersecurity systems electrical grid hazardous waste treatment system or water treatment system.
PREFERRED QUALIFICATIONS
Experience in higher education environmental science or conservation-focused organizations.
BENEFITS (rules policies eligibility apply)
Medical
$0 - $30 per month for Employee Only coverage after university contribution ($920 value).
Up to 83% of premium covered by the university:
Employee and Spouse
Employee and Children
Employee and Family coverage
Dental & Vision
Life Insurance Accidental D&D Long Term Disability Flexible Spending Account and Day Care Spending Account
On-campus wellness opportunities
Counseling Work Life Assistance Financial Resources and Legal Resources
Public Loan Forgiveness
Book scholarships
100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply).
Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)
Voluntary Tax Deferred Account/Deferred Compensation Plan
8 hours of vacation paid time off every month.
8 hours of sick leave time off every month.
8 hours of paid time off for Birthday leave.
12-15 paid holidays each year.
All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
Required Experience:
Director
Employment Type
Full-Time
