Director - Market Insights and Business Intelligence
Director - Market Insights and Business Intelligence
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Job Description
About the Role:
You will sit within the Associations Experience function and oversee the member competitor and market intelligence function. You will ensure that the business intelligence function consolidates all intelligence and analytics to provide proactive holistic intelligence that is strategic accurate insightful and tailored to the different partners supported across the Association. You will help shape the Associations understanding of the performance opportunities and risks associated with each of its value propositions to promote growth and member engagement. You will report to the VP Experience. This role is intended to be hybrid occasionally working from our Durham NC office.
You Will:
Lead a team of 3 Senior Managers and a wider team of 13 in a manner consistent with our Association Behaviors and Management Charter
Lead the development of comprehensive insights strategies that are easy to understand tailored to the partner and deliver relevant insights for business growth. Use data to inform content product marketing and sales strategies to grow audience engagement and revenue/profit growth.
Develop deep insights into member/student/audience behaviors preferences and demographics within the context of competitor and market knowledge. Oversee segmentation strategies to improve targeting across multiple marketing channels. Work with relevant vendors to ensure our data appending adds insights into our member data and support the effort to build a Member golden record.
Analyze market trends competitor activities and industry developments. Provide foresight to senior leadership and partners on competitive threats and opportunities for difference.
Design and oversee primary and secondary research programs and reporting that summarize important insights into clear narratives for partners.
Lead development of models to capture the data that exists within the Association including meta data (web and webstore) IP data cookie data to inform on existing interactions to improve our propositions SEO funnel management and marketing engagement.
Use a hybrid work schedule
You Have:
A Bachelors degree in Marketing Data Science Business Analytics or a related field
8 years of experience in market research consumer insights data analytics audience intelligence in a leadership role.
How We Support You:
We provide flexibility to help you achieve a good work-life balance. Youll be part of a global diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace including healthcare retirement paid time-off parental leave an employee assistance program. We provide resources that support your mental health and evolve our offerings to meet your needs. We care about our employees welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us:
At The Association a Great Place to Work-Certified company we are transforming the accounting and finance profession. We are future-focused empowering the worlds most accomplished accountants to stay relevant meet todays demands and prepare for tomorrows challenges through quality education resources and training.
Learn more about The Association on LinkedIn and our Career Site.
#LI-Hybrid #GreatPlacetoWork
We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.
The Annual Salary Range for this role is: $150000-$175000
Please note this is a standard range and exact compensation may vary based on experience and location. If youd like to understand more on the salary range please contact the recruiter listed on this posting.
If youre interested in this role please apply before 25 July 2025
While this role can work remotely in the US please note that we are unable to employ individuals in the state of California.
Required Experience:
Director
Employment Type
Full Time
