Senior Manager, Digital Advertising
Senior Manager, Digital Advertising
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1 Vacancy
Job Description
At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.
The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.
Interested in joining us on our journey
Were looking for a highly driven and strategic Digital Advertising Manager with deep expertise in Amazon Advertising and a passion for delivering measurable performance across omnichannel retail media platforms. This individual will play a critical role in leading our Amazon advertising efforts (including Sponsored Products Sponsored Brands and Amazon DSP) and expanding performance marketing across platforms such as Target (Roundel) and Walmart Connect.The ideal candidate thrives at the intersection of data strategy and executionbringing a growth mindset analytical rigor and collaborative energy to cross-functional teams and external partners. Youll work closely with internal stakeholders in Shopper Marketing Sales and Content as well as manage agency partners to drive full-funnel performance optimize campaigns and scale digital efforts that grow market share and brand equity.
Position
Senior Manager Digital AdvertisingLocation
USA Louisville KYHow Youll Create Possibilities
Key Responsibilities
Amazon Advertising Strategy & Execution
Develop and execute end-to-end Amazon advertising strategies aligned with brand and business objectives.
Manage performance across Amazons ad suite including Sponsored Products Sponsored Brands Sponsored Display and Amazon DSP.
Drive continuous optimization through data-led decisions on targeting bidding creative and budget allocations.
Conduct ongoing keyword research audience analysis and competitive benchmarking to uncover new growth opportunities.
Monitor KPIs and deliver actionable insights to optimize performance and maximize ROI.
Omnichannel Retail Media (Target & Walmart)
Lead strategy and execution across key retail media networks such as Target Roundel and Walmart Connect.
Align omnichannel campaigns with overarching marketing plans to ensure a unified brand presence across platforms.
Leverage each platforms strengths to reach the right audiences improve conversion rates and deliver strong return on ad spend (ROAS).
Agency & Partner Management
Serve as the primary liaison to external media agencies ensuring campaigns are flawlessly executed on-brand and on-budget.
Provide strategic guidance review deliverables and drive performance accountability.
Build strong collaborative relationships with agency partners and retail media platform reps.
Data Analytics & Reporting
Design and maintain robust reporting frameworks to measure advertising effectiveness and identify areas for optimization.
Leverage analytics tools to extract insights perform A/B tests and guide strategic decisions.
Share performance updates and insights across internal teams including executive-ready presentations and dashboards.
Budget Oversight
Manage advertising budgets across platforms with a sharp focus on efficiency and impact.
Provide accurate forecasting track spend pacing and ensure budget adherence.
Cross-Functional Collaboration
Partner with Shopper Marketing Brand and Content teams to align messaging and optimize creative assets for each platform.
Collaborate with Sales and Product stakeholders to align advertising with business priorities.
Communicate insights and recommendations clearly and persuasively to internal stakeholders and senior leadership.
What Youll Bring to Our Team
Requirements:
Bachelors degree in Marketing Business Administration or related field.
7 years of digital advertising experience with strong focus on Amazon Advertising.
Proven success managing campaigns across Target Roundel and Walmart Connect (or similar retail media platforms).
Hands-on experience with Amazon Sponsored Ads DSP and retail analytics tools.
Strong analytical and problem-solving skills; demonstrated ability to interpret data and drive results.
Experience managing external agencies and working in cross-functional environments.
Excellent written and verbal communication skills with the ability to distill complex data into clear insights.
Preferred Characteristics:
Experience with additional platforms (Google Ads Meta Ads etc.).
Strong understanding of e-commerce and retail marketing landscapes.
Proficiency with data visualization tools (e.g. Power BI Tableau).
Proven ability to thrive in a fast-paced performance-driven environment.
High level of initiative and ownership with a bias for action and continuous improvement.
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.
By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an e-mail
Required Experience:
Senior Manager
Employment Type
Full-Time
