Podcast Media Strategist
Podcast Media Strategist
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Job Description
About Us:
In a world overwhelmed by misinformation and partisan spin Ground News empowers people to think critically challenge their assumptions and engage more thoughtfully with the news. Our mobile app web app and browser extension are home to a community of mindful newsreaders.
Our platform aggregates thousands of news sources from across the political spectrum and highlights media bias blind spots and factual accuracy to empower readers to think critically. Were not in the business of clicks. Unlike most media outlets we dont push any political agenda. And unlike most tech platforms we dont rely on algorithms to maximize screen time.
Were proudly funded by our subscribers who care about better information deeper understanding and a healthier public discourse.
The opportunity: Podcast Media Strategist
Were looking for a Podcast Media Strategist to take full ownership of our podcast ad strategy: From identifying and negotiating with podcast partners to executing tracking and optimizing ad campaigns that drive measurable results. Youll work closely with our Influencer Marketing team to ensure Ground News reaches new audiences through some of the most engaging voices in podcasting.
This is an ideal opportunity for someone who understands the nuance of audio marketing thrives on metrics and knows how to build meaningful relationships with creators agencies and networks alike.
What youll do:
Own the podcast channel: Lead end-to-end campaign strategy and execution from identifying relevant partners to negotiating contracts launching campaigns and scaling performance.
Drive strategic growth: Use data and attribution insights to inform creative testing audience targeting and campaign pacing. Bring a revenue-first mindset to decision-making.
Leverage industry relationships: Tap into your existing network well to secure placements with high-quality relevant shows as well as pitch Ground News to creators and agencies with compelling brand narratives.
Creative collaboration: Coordinate with podcast hosts and internal brand stakeholders to craft authentic high-performing ad reads that align with our mission and tone.
ROI oversight: Own the budget and ensure accountability for spend efficiency. Translate learnings into actionable recommendations and quarterly insights.
Work cross-functionally: Partner with the Influencer Marketing team to align messaging and goals.
What youll bring:
3-5 years of hands-on experience managing podcast advertising for a high-growth brand (DTC subscription-based or media preferred).
Deep familiarity with podcast-specific analytics and tracking tools (e.g. Podscribe Magellan AI Spotify Ad Analytics).
Proven ability to scale acquisition efforts with a strong command of attribution models podcast metrics and campaign levers.
Existing network of podcast media contacts (creators networks media buyers and agencies).
Excellent communication negotiation and relationship-building skills.
Highly analytical mindset with comfort operating in ambiguity and urgency.
Self-starter with strong prioritization and project management capabilities.
Bonus Points:
A background or deep interest in media literacy civic tech or journalism.
Experience working in a high-growth mission-driven startup environment.
Familiarity with Ground News and its mission.
What We Offer:
A mission-driven culture with a flexible remote-first work environment.
Competitive salary and performance-based incentives.
The opportunity to shape a fast-growing company at the intersection of media and technology.
Employment Type
Full-Time
