Vice President of Integrated Marketing & Strategy
Vice President of Integrated Marketing & Strategy
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Job Description
Job Details
Description
Who We Are
Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates the nations largest Pilates brand; CycleBar the nations largest indoor cycling brand; StretchLab a concept offering one-on-one and group stretching services; YogaSix the largest franchised yoga brand; Pure Barre a total body workout that uses the ballet barre to perform small isometric movements; Rumble a boxing-inspired full-body workout; BFT a functional training and strength-based fitness program; and Lindora a metabolic health brand. Through the Companys eight brands and the On-Demand virtual platform XPLUS Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.
Summary
The Vice President of Integrated Marketing and Strategy is responsible for shaping and executing holistic brand strategies across a diverse portfolio of brands. This role oversees consumer insights and the development of integrated marketing and content strategies that drive brand growth consumer engagement and revenue. The VP will drive the development of integrated marketing plans tactics annual marketing calendars ensure consistent brand messaging to deliver and execute plans that align with each brands unique objectives.
Responsibilities
- Lead the creation and execution of integrated marketing strategies for a portfolio of distinct brands ensuring alignment with overall business objectives and brand positioning.
- Oversee the development of brand strategies including value proposition positioning and messaging frameworks for each brand.
- Champion consumer insights by leveraging market research data analytics and trend analysis to inform strategic decisions and identify growth opportunities.
- Define and refine core audience segments for each brand ensuring all marketing initiatives are targeted and relevant.
- Develop and manage annual integrated marketing calendars coordinating campaign launches go-to-market strategy and execution and key brand moments across channels.
- Oversee the creation of multi-channel marketing plans (digital social experiential traditional etc.) that drive brand awareness engagement and conversion.
- Lead the content strategy for each brand ensuring compelling consistent and on-brand storytelling.
- Partner with stakeholders to develop and ensure the execution of marketing plans.
- Manage and mentor a high-performing marketing team fostering a culture of innovation collaboration and continuous improvement.
Pay Range: $180000-$250000
Benefits:
- Medical Dental and Vision benefits
- This role is eligible for a monthly cell phone allowance
- Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
- Complimentary corporate memberships to XPLUS and XPASS
- Discounts on retail brand merchandise- up to 30% off wholesale price
- On-site gym
- On Campus Amenities: Reborn Coffee Shop Hangar 24 Mini Putting Green Basketball Court Bird Sanctuary Car Washing Services (M/W) Dry Cleaning Services
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Qualifications
Qualifications
- Bachelors degree in Marketing Business Communications or a related field; MBA or advanced degree preferred.
- 12 years of progressive experience in brand management or integrated marketing with at least 5 years in a senior leadership role.
- Experience managing a portfolio of brands each with its own distinct audience and positioning.
- Proven track record of developing and executing successful integrated marketing campaigns across multiple brands or business units.
- Deep expertise in brand strategy consumer insights modern marketing tactics audience segmentation and content development.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional leadership communication and cross-functional collaboration skills.
- Experience building a high performing team; managing and mentoring teams with a demonstrated ability to inspire and drive results.
- Ability to thrive in a fast-paced dynamic environment managing multiple priorities and brands simultaneously.
- Experience working with both agencies and internal team on the development of campaigns.
Required Experience:
Chief
Employment Type
Full-Time
