Content Writer
Content Writer
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
ABOUT US:
GMG is a global well-being company retailing distributing and manufacturing a portfolio of leading international and home-grown brands across sport everyday goods health and beauty properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports Dropkick Supercare Pharmacy Farm Fresh Klassic and international brands like Nike Columbia Timberland Vans and The North Face.
About the role:
The Content Writer will craft compelling engaging and conversion-driven English marketing copies for push notifications newsletters paid ads banners blogs and more. This role is pivotal in delivering consistent high-quality communications across all digital platforms (E-commerce emails marketplace) ensuring alignment with GMG sports brands tone and SEO best practices. Collaborating closely with marketing design and trade teams the Content Writer inspires informs and delights customers helping them make informed purchase decisions. Strong writing skills attention to detail and the ability to meet deadlines in a fast-paced E-commerce environment are essential for success in this role.
Responsibilities:
- Develop write and edit engaging English marketing copies for push notifications newsletters paid ads banners blogs and other digital marketing platforms for GMG Sports digital platforms.
- Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touch points.
- Conduct research on product features industry trends and target audience to tailor copy that drives engagement and sales.
- Optimize content for SEO where applicable ensuring visibility across search engines and digital channels.
- Proofread and edit copy to ensure grammatical accuracy tone consistency and brand alignment.
- Work with internal stakeholders to ensure that content aligns with ongoing campaigns and promotions.
- Monitor and report on content performance metrics adjusting strategies to improve engagement and conversion rates.
- Manage deadlines and multitask efficiently to support the companys fast-paced marketing calendar.
In order to succeed in the role you should ideally have:
- Bachelors degree in Marketing Communications Journalism English or related field (Masters is a plus).
- 2 years of content or copywriting experience preferably in E-commerce or retail.
- Excellent written and spoken English; other languages are a bonus.
- Strong writing and editing skills with a clear grasp of tone voice and audience targeting (Sports/E-commerce segment preferred).
- Familiarity with SEO best practices to boost content visibility and product traffic.
- Excellent proofreading to ensure error-free consistent messaging.
- Ability to manage multiple content projects and meet tight deadlines.
- Basic understanding of content performance metrics (e.g. open rates CTRs).
- Creative thinking with the ability to pitch fresh content ideas.
- Awareness of E-commerce demands such as promo cycles and seasonal campaigns.
Employment Type
Full Time
