B2B Digital Marketing Manager (Finance / Banking)
B2B Digital Marketing Manager (Finance / Banking)
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1 Vacancy
Job Description
Were looking for a results-driven B2B Digital Marketing Manager to join a growing team in Mexico City with a strong background in banking or financial services. This role focuses on driving high-impact digital campaigns that generate leads and elevate brand visibility in both domestic and EXIM markets.
Key Responsibilities:
- Plan launch and optimize email and WhatsApp campaigns targeted at domestic and EXIM client segments to boost lead acquisition.
- Track and analyze website traffic and lead flow daily ensuring timely coordination with the sales team to prevent missed opportunities.
- Partner with SEO agencies to drive ranking improvements backlinks and click-through rates.
- Manage and fine-tune Google Ads campaigns ensuring continuous performance monitoring and ROI optimization.
- Lead the creation of high-converting landing pages overseeing both content development and visual layout.
- Collaborate cross-functionally with Product Tech and Design teams to enhance website UX improve CTAs structure blog content and update compliance/certifications.
- Develop and publish compelling content across platforms such as LinkedIn and Facebook to increase reach and engagement.
Skills & Qualifications:
- 3 - 5 years of B2B digital marketing experience in the banking or financial services sector
- Strong command of platforms including Google Ads SEO tools and email campaign software
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly
- Excellent collaboration and communication skills to work effectively across internal teams and external partners
If you thrive in a fast-paced environment and are passionate about B2B marketing that drives real business impact wed love to hear from you!
Employment Type
Full Time
