Editorial Lead
Editorial Lead
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Job Description
Build the Future of Wellbeing
Do Your Lifes Best Work
If modern wellbeing were redesigned from scratch it wouldnt live in a GPs office or a cluttered supplement aisle. It would be digital-first beautifully curated and powered by data that actually helps you feel your best.
Thats what were building at Healfan ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the worlds most effective products across EAT MOVE MIND and SLEEP and were just getting started.
We combine culture-shaping storytelling cutting-edge health tech (like our new blood testing platform Healf Zone) and a best-in-class product experience to help people build rituals that work.
Backed by investors behind Soho House Alo Yoga Cult Beauty and Innocent were scaling fastand redefining how the world shops and lives well.
The Role
Healf is hiring a full-time Editorial Lead to own and deliver a bold high-performing content engine. This person will sit at the intersection of search-optimized best-answer-on-the-Internet content and brand-rich storytelling across email social and site copy. Youll be the editorial leader responsible for scaling high-impact high-quality content that drives traffic conversions and love for the premium Healf brand. This is an intense rewarding role for someone who thrives on owning ambitious goalsand delivering real results.
Key Responsibilities:
Own Healfs SEO & content strategy leading the production of 6 best-in-class articles/month spanning SEO tentpoles curated product roundups and science-backed explainers. The goal is new customer conversion.
Drive brand storytelling through email newsletters social copy product storytelling and moreelevated Healfs trusted and distinctive voice. The goal is driving incremental sales.
Manage and scale a lean high-performance team of freelance writers designers experts and SEO.
Coordinate across teams (growth analytics product partnerships etc.) to ensure content ladders into broader brand and performance goals.
Use data to optimize building off dashboards and CRO tests to continuously improve content performance impact and ROI.
Meet deadlines hit targets and never let the bar drop.
Qualifications:
8 years leading editorial teams and projects ideally with deep experience in wellness science-backed consumer products and/or high-end fitness.
Deep understanding of both SEO and storytelling with a portfolio of traffic-driving articles and content to prove it.
Experience managing complex content calendars cross-functional stakeholders and delivering on ambitious goals.
Proven results driving measurable impact across traffic conversions and email growth.
Comfortable working scrappily and at startup pacewilling to put in the hours and own the results.
Strong judgment and taste. Youre discerning about what belongs on the internet and on brand.
Experience with (and strong network of) best-in-class editorial freelancers.
A love of health wellness and science-backed clarity.
UK-based is a big plus but not required.
Bonus points if youve worked with AI tools to streamline editorial work.
Why Join Healf
Do your lifes best work Build something that matters with a team that moves fast and aims high
Surround yourself with A talent Youll work with high-performers who care deeply and raise the standard every day
Be a builder This isnt a cog-in-the-machine role. Youll help shape our voice culture and growth
Wellbeing is the lifestyle From office yoga to Healf Zone insights everything we do is rooted in our pillars: EAT MOVE MIND SLEEP
Benefits (UK)
50% staff discount on all products
Premium Wellhub membership access 1000s of gyms yoga & fitness studios
Weekly in-office yoga
Complimentary sauna ice bath sessions
5-day summer team retreat
Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)
Employment Type
Full Time
