Meta Ads Specialist
Meta Ads Specialist
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Job Description
Company Description
Excellent Publicity is one of the fastest growing media agency headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3000 clients including the likes of Google Amazon UBER Reliance Adani Tata across our 300000 media services over past 13 years of our journey.
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Linkedin -
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Experience
1 to 3 years
Job Summary
We are seeking a data-driven and creative Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook Instagram and other Meta platforms. The ideal candidate will have hands-on experience in planning executing and analyzing paid social campaigns that drive ROI customer acquisition and brand awareness.
Roles & Responsibilities
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Develop manage and optimize Meta (Facebook & Instagram) ad campaigns across all funnel stages.
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Conduct audience research segmentation and A/B testing to improve targeting and performance.
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Monitor analyze and report on campaign performance using Meta Ads Manager and Google Analytics.
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Optimize campaigns for KPIs such as ROAS CPA CTR and conversion rates.
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Stay up-to-date with platform updates algorithm changes and best practices.
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Collaborate with the content design and eCommerce/CRM teams to align campaigns with broader marketing initiatives.
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Manage budgets and allocate spend efficiently across campaigns.
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Develop and present performance reports and insights to internal stakeholders or clients.
Key Skills Required
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Bachelor’s degree in Marketing Advertising or a related field.
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Strong analytical and quantitative skills.
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Familiarity with ad operations real-time bidding and audience targeting.
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Excellent communication skills with the ability to collaborate across teams and communicate campaign insights effectively
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Familiarity with other paid channels (e.g. TikTok Google Ads LinkedIn) is a bonus.
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Creative thinking and an eye for high-performing visual content.
Employment Type
Full Time
