Marketing Automation Specialist
Marketing Automation Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are seeking a detail-oriented and tech-savvy Marketing Automation Specialist to manage and optimise our customer relationship management systems and marketing automation platforms. In this role you will be responsible for maintaining data integrity developing automated workflows and driving campaign performance through tools like Microsoft Dynamics 365 and HubSpot. You will collaborate closely with marketing and sales teams to enhance lead nurturing segmentation and reporting while ensuring seamless integration across digital platforms. This position is ideal for someone with a strong analytical mindset a passion for process improvement and experience in leveraging CRM and automation to support business growth in a fast-paced technology-driven environment.
In this role you will:
- Manage and maintain the CRM systems marketing integration (Microsoft Dynamics 365 and Hubspot) to ensure data accuracy integrity and usability across marketing and sales functions.
- Execute marketing automation strategies to support lead nurturing customer engagement and campaign effectiveness.
- Collaborate with Campaign and ABM Managers to design and implement automated workflows that align with revenue and engagement goals.
- Monitor and optimise CRM and automation performance including lead scoring segmentation and conversion tracking to improve ROI and customer lifecycle management.
- Ensure seamless integration between CRM marketing platforms and digital tools including website forms analytics and third-party applications.
- Support the implementation of SEO and content strategies by ensuring CRM and automation systems capture and reflect user behaviour and engagement data.
- Generate and analyse reports on campaign performance user journeys and CRM health to provide actionable insights and recommendations.
- Integrate and analyse digital tools and platforms such as Google Analytics (Universal/GA4) HubSpot Microsoft Dynamics 365 Microsoft Clarity and SEMrush to support marketing operations.
Qualifications :
- 3-4 years of proven experience in CRM management and marketing automation preferably in the IT Services or technology sector.
- Strong understanding of data analytics segmentation and lead lifecycle management.
- Proficiency in marketing automation and reporting tools such as Microsoft Dynamics 365 HubSpot PowerBI and Google Analytics.
- Excellent communication and stakeholder management skills.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
- Innovative thinker with a proactive approach to problem-solving and process improvement.
- Experience integrating CRM and automation systems post-acquisition is a plus.
Additional Information :
At Version 1 we believe in providing our employees with a comprehensive benefits package that prioritises their well-being professional growth and financial stability.
One of our standout advantages is the ability to work with a hybrid schedule along with business travel allowing our employees to strike a balance between work and life. We also offer a range of tech-related benefits including an innovative Tech Scheme to help keep our team members up-to-date with the latest technology.
We prioritise the health and safety of our employees providing private medical and life insurance coverage as well as free eye tests and contributions towards glasses. Our team members can also stay ahead of the curve with incentivized certifications and accreditations including AWS Microsoft Oracle and Red Hat.
Our employee-designed Profit Share scheme divides a portion of our companys profits each quarter amongst employees. We are dedicated to helping our employees reach their full potential offering Pathways Career Development Quarterly a programme designed to support professional growth.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
