Director - Product Marketing
Director - Product Marketing
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Job Description
Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering Freshservice. Freshservice is Freshworks $400M business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers. In this role you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM IT asset management and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills a deep understanding of buyer personas and the ability to craft compelling narratives are essential.
Key Responsibilities:
Strategic Leadership
Develop and execute product marketing strategies to drive revenue and adoption for Freshservice
Lead go-to-market planning to align with corporate revenue and retention goals
Product Messaging and Positioning
Craft compelling messaging to differentiate Freshservice in the market
Ensure consistent narratives across campaigns and customer communications
Market Understanding
Deeply understand buyer personas to tailor marketing strategies
Conduct market research and competitive analysis to inform product strategy
Content and Sales Enablement
Oversee creation of marketing collateral and sales tools to support the sales team
Develop case studies and narratives showcasing Freshservices value
Team Leadership
Manage and mentor a team of product marketing professionals
Foster a culture of innovation and collaboration
Performance Measurement
Track KPIs such as revenue growth and campaign effectiveness
Use insights to refine strategies and optimize results
Qualifications :
Experience 14-16 years in B2B product marketing with 3 years in leadership roles. Experience marketing IT or other technical products is preferred.
Education Bachelors degree in Marketing Business or a related field; MBA is a plus
Skills Strong storytelling communication and leadership skills; proven expertise in building go-to-market strategies for mid-market and enterprise audiences
Market Insight Ability to analyze competitors and understand buyer personas
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
