Associate Director, Paid Media - Startups/SMB (Remote Canada)
Associate Director, Paid Media - Startups/SMB (Remote Canada)
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Job Description
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - were here to drive pipeline fuel SQLs and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO RevOps and Go-To-Market Strategy we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expected - sparking demand for bold innovative brands. If you live for performance love solving hard problems and want your work to actually mean something youll fit right in.
But heres the fun part - we dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold Come join us.
*This role is listed internally as Associate Director Demand Generation*
About The Role
Were looking for a bold strategic Associate Director of Demand Generation - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
As an Associate Director you will manage a team of Demand Generation Managers and will report to the Director of Demand Generation. You will support and provide leadership for your team regarding strategy and driving results for clients. This role will involve pace-setting management constant collaboration across multiple departments people management and crucial client-facing moments.
Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L!
What Youll Do:
Goal Setting: you will be responsible for setting the goals for every client engagement in your pod.
Best Practices: ensure that every one of your clients follows best practices across all channels and mediums. In particular: Paid Search LinkedIn Advertising LTV:CAC modeling Customer Generation and Share of SERP.
Breakdown barriers: Every great campaign lives or dies at the moment of approval. Its your responsibility to understand these moments and support your strategists in earning a yes.
Accountability and leadership: Directive needs leaders in this role not managers. Build structure create a cadence support proactively and empower your team with clear and concise communication expectation setting.
Develop relationships with client contacts
Drive referrals via client relationships and professional network
Uphold a healthy direct margin within your pod by reducing churn and improving client & team retention
Ensure your team gets to proper utilization in a timely manner
Ensure the team is meeting/exceeding their revenue goals
Monthly Growth Audits to identify and assign growth strategies for each client
Work directly with a Director of Demand Generation to ensure the departments operational vision is being executed and ensure internal and client goals are being achieved
Own the performance management process for Demand Generation Managers
What Youll Bring:
5-8 years of experience in paid media inclusive of 2 years recent agency experience
2-3 years of experience in managing teams
Proven expertise across paid search and paid social
Experience in LinkedIn Ads Bing Ads Meta Ads Linear TV Terrestrial Radio and The Trade Desk are a major plus
SEO experience is a plus
Proven and measurable success within multi-channel paid media strategies
Equal parts competitive and curious youre a true problem solver
Ability to organize prioritize and manage multiple projects simultaneously
Constant learner and enthusiasm for personal growth
Goals:
NSM Attainment: 100%
CSAT: 4.2
Retention: 96% MRR
What We Offer:
Compensation for this role includes a competitive base salary plus performance-based bonus eligibility
Medical dental vision plans disability and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US CAD MX)
Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health membership to Headspace
Physical - Physical therapy through Omada thousands of Aaptiv virtual workouts complimentary One Medical membership for primary and virtual care
Time Off - Unlimited PTO (2-week minimum) Paid Company Holidays Your Birthday Off End of Year Recharge (Closed December 24 - January 1) Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure which scales in total amount over time
Annual Company-wide Retreat
Work Environment Requirements
As a remote-first company youll have the ability to work from your home office. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada Mexico and the UK. For global locations you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. In this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and/or verbal communication must have reliable internet access and a professional background.
To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process direct your inquiries to
Additional Information
At Directive one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
Director
Employment Type
Full-Time
