Director of Consumer Insights
Director of Consumer Insights
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Job Description
Job Details
Description
Who We Are
Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates the nations largest Pilates brand; CycleBar the nations largest indoor cycling brand; StretchLab a concept offering one-on-one and group stretching services; YogaSix the largest franchised yoga brand; Pure Barre a total body workout that uses the ballet barre to perform small isometric movements; Rumble a boxing-inspired full-body workout; BFT a functional training and strength-based fitness program; and Lindora a metabolic health brand. Through the Companys eight brands and the On-Demand virtual platform XPLUS Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.
Summary:
The Director of Consumer Insights will lead research initiatives across our portfolio of brands. This role will be responsible for building and owning the in-house consumer insights functionfrom designing methodologies and frameworks to executing and overseeing research related to brand equity consumer profiles brand perception etc. Youll combine hands-on scrappy approaches (e.g. quick-turn surveys qualitative interviews) with larger-scale studies and partnerships with research agencies when needed. Your work will inform brand positioning marketing direction and strategic decisions.
Responsibilities:
- Design and implement a comprehensive consumer insights function.
- Conduct qualitative and quantitative research to deeply understand target consumers brand DNA awareness equity positioning and emotional resonance as well as to inform key decision on strategic corporate initiatives.
- Translate brand and business questions into actionable research plans and insights.
- Execute nimble cost-effective research methods (e.g. surveys focus groups intercept interviews online communities) and identify when to scale up with external partners or agencies.
- Build and manage relationships with external research vendors and agencies; select appropriate partners based on project needs and budgets.
- Develop research roadmaps and insights frameworks that are adaptable across brands and functions.
- Synthesize insights into clear strategic recommendations for marketing innovation operations and management.
- Track key brand health metrics (e.g. awareness consideration perception) and deliver regular reports and dashboards.
- Evangelize the voice of the consumer across the organization and integrate consumer thinking into all major business decisions.
- Serve as an internal expert on research methodology and best practices; train or support cross-functional partners as needed.
- Present findings & insights to leadership team.
Pay Range: $105000-$135000
Benefits:
- Role has opportunity for bonus.
- Medical Dental and Vision benefits
- This role is eligible for a monthly cell phone allowance
- Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
- Complimentary corporate memberships to XPLUS and XPASS
- Discounts on retail brand merchandise- up to 30% off wholesale price
- On-site gym with full service showers towel service.
- On Campus Amenities: Reborn Coffee Shop Hangar 24 Mini Putting Green Basketball Court Bird Sanctuary Car Washing Services (M/W) Dry Cleaning Services
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Qualifications
Qualifications:
- Bachelors degree in Marketing Psychology Sociology Business or related field.
- 710 years of experience in consumer insights market research or related role.
- Deep knowledge of both qualitative and quantitative research methods and tools.
- Proven track record of designing and executing insights strategies that directly influence brand or business decisions.
- Strong vendor management experience and ability to select brief and manage research agencies.
- Exceptional storytelling and communication skills; able to distill complex data into meaningful actionable insights.
- Highly collaborative strategic thinker who can balance scrappy execution with high-level vision.
Required Experience:
Director
Employment Type
Full-Time
