Digital Marketing Officer (Maternity Cover)

Digital Marketing Officer (Maternity Cover)

4 days per week Hybrid (London-based)

Reporting to: Head of Marketing

Fixed-term contract

The Royal Drawing School is seeking a skilled and creative Digital Marketing Officer to cover a maternity leave. This is an exciting opportunity to play a key role in delivering the Schools digital marketing and content strategy supporting student recruitment and growing our digital presence across multiple platforms.

About the Royal Drawing School

We are the independent artist-led and not-for-profit home of observational drawing. Founded in 2000 by HM King Charles III and artist Catherine Goodman CBE LVO we exist to ensure artists and creatives everywhere can access world-leading skills-based drawing tuition regardless of background age or circumstances.

We teach everyone from beginners to practising artists through over 350 annual programmes including our renowned full-scholarship postgraduate-level Drawing Year short courses public programmes and Young Artists classes. Our courses take place in studios across London outdoors in galleries and online.

Purpose of the Role

The Digital Marketing Officer is responsible for executing key elements of the Schools digital strategy with a particular focus on social media paid advertising content creation and digital community engagement. Working closely with teams across the School this role ensures that our online platforms reflect the Schools creative mission and help us reach new and existing audiences.

Key Responsibilities

Manage and grow the Schools social media channels (Instagram Facebook Tik Tok LinkedIn YouTube)

Create and schedule engaging on-brand content in line with the Schools calendar

Monitor engagement and manage livestreams and social media coverage at events

Work with the Designer and Content teams to produce content (video image written) for multiple channels

Develop and deliver paid digital campaigns (PPC social display) including reporting and A/B testing

Keep the website up to date supporting SEO and accessibility improvements

Support the development of CRM strategies and user journeys guiding audiences from social media (paid and organic) into the HubSpot CRM from initial engagement to email subscription and customer conversion

Provide campaign performance insights through regular reporting and data analysis

Support cross-departmental marketing efforts to drive course bookings and engagement

Ensure all activity complies with GDPR copyright safeguarding and EDI requirements

Stay up to date with digital trends and identify opportunities to reach new audiences

Key Outcomes

Increased engagement reach and student recruitment via digital channels

Effective and creative content delivery aligned with the Schools mission

Data-driven marketing decisions that improve campaign performance and ROI

Growth in newsletter subscribers and social media following

Enhanced visibility and engagement for the Schools expanding online programmes

Skills & Experience

Essential

Minimum 4 years experience managing digital content and social media channels

Strong copywriting visual and video content creation skills

Experience in developing user journeys commencing from social media using CRM

Experience using analytics tools (Google Analytics Meta/AdWords) A/B testing

Confident in CMS and digital advertising formats

Excellent organisational and communication skills

Desirable

Experience with SEO and website optimisation

Interest in the arts or art education

Proactive and creative approach to digital engagement

Awareness of emerging platforms and digital trends

How to Apply

Please submit your application with CV and short cover letter (maximum one page) outlining your suitability for the role via the Apply for This Job button.

If you have any queries about the role and or application please email.

Deadline: Sunday 6 July 2025 (midnight)

Interviews will be held Wednesday 16 July 2025

Start date: September 2025

We are committed to diversity and inclusion and welcome applications from all backgrounds.