Growth Marketing Specialist
Growth Marketing Specialist
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Job Description
Workstream is a mission-driven company that believes in building premium modern software solutions for hourly businesses. There are 2.7 billion hourly workers who make up 80% of the global workforce but theyve been heavily underserved by technology and deserve better. We help local businesses around you hire manage and pay qualified workers.
Our customers include leading brands from multiple sectors including Burger King Carls Jr./Hardees IHOP KFC and Culvers. At series B we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund BOND and Coatue.
We are looking for a scrappy and data-driven Growth Marketing Specialist to join our marketing team! Youll help generate qualified pipeline by executing across a range of email and LinkedIn outbound channels. In addition you may experiment or support demand gen channels like paid search paid social webinars and direct mail. Youll be responsible for building and activating audiences managing cross-channel campaigns and working closely with Sales to convert interest into meetings.
If you love testing new ideas enjoy collaborating across teams and are excited about the fast pace of a high-growth startup wed love to hear from you!
Responsibilities
- Audience Building & Enrichment
- Develop prospect lists based on our ideal customer profile (ICP) using tools like Clay Apollo SmartLead Lusha and LinkedIn Sales Navigator
- Identify and segment accounts and contacts based on firmographics job titles technologies used and buying intent signals
- Clean and validate contact data to ensure high deliverability and minimize email bounces
- Intent Signal & Trigger-Based Outreach
- Monitor and act on intent data that is publicly available like new store openings job change alerts hiring job boards and more
- Build and maintain lists of accounts showing recent buying signals or product interest
- Collaborate with marketing ops to align on trigger-based workflows and campaign logic
- Outbound Messaging & Execution
- Craft and send highly personalized outbound emails and LinkedIn messages that mirror a sales-style voice
- Test and optimize sequences and messaging based on performance metrics (open reply and demo rates)
- Leverage tools like Apollo Meet Alfred SmartLead Instantly or LaGrowthMachine to run multi-touch outbound cadences
- Lead Handoff & Sales Enablement
- Qualify and route positive replies to the appropriate sales team members with relevant context
- Maintain clear documentation and SLAs for outbound lead follow-up
BONUS
- Bonus if you also have experience with other traditional demand gen channels (direct mail paid social paid search webinars etc.)
Who You Are
- 14 years of experience in demand generation growth marketing or performance marketing at a B2B company (SaaS experience preferred)
- Strong understanding of outbound email linkedin. Bonus if experienced in paid social paid search direct mail and webinars
- Data-driven mindset with experience analyzing and optimizing campaign performance (open rate reply rate bounce rate etc.)
- Excellent written and verbal communication skills; comfortable crafting casual-style messaging for both marketing and sales use
- Familiar with tools like HubSpot Salesforce Clay Linkedin Sales Navigator Apollo Outreach SmartLead Instantly Google Sheets ChatGPT (or similar tools)
- Comfortable working closely with Sales RevOps and other cross-functional teams
- Self-starter who thrives in a fast-paced environment and enjoys solving new challenges
- Must be willing to report to the office up to 3x a week
What We Offer
- A mission-driven and value-based company dedicated to empowering hourly deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical dental and vision. We pay 95% of your premiums for our employees and 85% for dependents
- In-office amenities and stocked kitchen
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
Salary Range:
In compliance with the California Pay Transparency Law the base salary range for this role is between $65000 - $100000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidates compensation we consider a number of factors including skillset experience job scope and current market data.
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
We are committed to the full inclusion of all qualified individuals.
Required Experience:
Unclear Seniority
Employment Type
Full Time
