(USA) Senior Manager, Product Marketing
(USA) Senior Manager, Product Marketing
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$ 117000 - 234000
1 Vacancy
Job Description
Position Summary...
What youll do...
Senior Manager Product Marketing Offsite Display Walmart Connect
About Walmart Connect
Our purpose: We connect you more meaningfully to Walmart customers
As a part of Walmart Connect youll build industry-defining ad platforms and solutions that enable brands and sellers to connect meaningfully with shoppers through high performing advertising that leverages Walmarts massive omni-channel data. Learn more at
The Role:
We are seeking an experienced Product Marketing Senior Manager for our growing suite of Offsite Display Social and CTV advertising products and solutions. In this role you will partner with cross functional teams to conduct advertiser research and launch beta programs to help build out develop and shape the product strategy and roadmap develop and implement go-to-market strategies and plans that include persona definition product positioning and messaging and develop materials for Sales and external stakeholders to drive product adoption and revenue. You will play a pivotal role in driving product adoption and business success.
The ideal candidate for this role will be a revenue-motivated Product Marketer who can establish product strategies that solve market needs and has a demonstrated track record of launching category-defining solutions. Experience working with Display and CTV ads products social media DSP platforms and an understanding of the AdTech ecosystem is preferred.
Youll make an impact by:
- Conducting and analyzing primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.
- Working and partnering with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams.
- Partnering with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements.
- Providing thought leadership on market and competitive analysis and trends
- Developing and collaborating with internal stakeholders to implement GTM strategies and tactics that include positioning use cases story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.
- Helping to create the product narrative and external materials such as case studies pitch decks blog posts help center article best practice guides and other customer collateral.
- Supporting the planning and execution of various new product programs launches at various life cycles including alphas betas and general availability stages.
- Leading sales enablement efforts partnering closely with marketing and training teams as part of internal awareness and education.
- Being an advocate and voice of the customer.
Youll sweep us off our feet if...
- You like digging into data and doing some analysis.
- Youre customer-centric in spirit and in execution.
- Youre comfortable influencing others leading teams and getting buy-in from leadership.
- You have a sense of humor and positive spirit.
- You have deep domain knowledge in DSP Social & CTV Advertising solutions
About you (Preferred Qualifications):
- 5 years of experience in product marketing. 3 years in digital advertising or B2B software.
- Preferred expertise and experience in the adtech and related technology ecosystem including digital media SaaS and agencies.
- Preferred expertise and experience in social media DSP CTV Ad tech and related technology ecosystem including digital & retail media.
- Solid understanding of display social media & CTV media advertising DSP platforms and retail media
- Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management marketing and sales teams.
- Embrace working in a fast paced continually evolving environment.
- Exceptional communication skills in both writing and presentation.
- Analytical a problem solver and data-driven
- Structured and a strategic thinker
- Outcome focused and oriented with the ability to deliver high quality work setting expectations meeting deadlines and conquering obstacles.
- Proficient in Microsoft Office applications (Excel PowerPoint Word and Outlook)
For information about PTO see Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility see . Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications. Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.Minimum Qualifications...
Preferred Qualifications...
Primary Location...
850 Cherry Avenue San Bruno CA 94066-3031 United States of America
Required Experience:
Senior Manager
Employment Type
Full-Time
