Media and Press Relations Specialist/Leader
Media and Press Relations Specialist/Leader
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Job Description
Media and Press Relations Specialist/Leader
Role Profile
A role that supports the development of a comprehensive strategy for companys media and press relations efforts. Builds relationships with key media channels and drives increase in positive media coverage and brand awareness among public through effective and targeted media use. Collaborates with social media team to ensure unified messaging across all channels.
Reports to Media Relations Director
Media Strategy Implementation
Responsibilities:
Implement a comprehensive media strategy for the company and leads integrated multimedia campaigns
Keeps up to date with emerging media trends and non-traditional media channels and updates media and public strategy accordingly
Collaborates with the social media team to present unified messages on all media/social media channels
Coordinates with other functions to ensure consistent messaging to media outlets on external site and on intranet
Relationship Building and Management
Responsibilities:
Contributes to the development and fostering of relationship with key media
channels in order to increase positive media coverage
Identifies and introduces new media channels to maximize coverage
Serves as primary point of contact with media bloggers and internal editorial teams and responds to media requests
Assists in securing features stories and appearances in national regional and local media outlets both printed and web-based
Content Creation
Proactively creates and distributes company news via releases advisories individual pitches etc.
Uses innovative media formats (videos podcasts social media others) to increase media presence
Writes local media alerts editorial placements web updates and printed articles
Creates and manages editorial calendar to maximize media coverage and exposure
Helps populate and link up external website
Contributes to the Social media efforts
Brand Awareness
Effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use
Works closely with business units to communicate new business initiatives to media and align media strategy with business objectives
Training and Coaching
Supports training and coaching activities to leadership.
MonitoringTracking & Cost Control
Oversees the digital media monitoring system to track and evaluate the companys media presence
Manages media monitoring vendors
Budget creation and control of expenses
Requirements:
English ( Native/Bilingual)
Italian (Wished Basic )
Experienced: 3/4 years
Availability to travel abroad
Teamwork & promote collaboration.
Excellence and drive for results.
Location : Milano (The position is located in Milano not Dalmine)
Required Experience:
Unclear Seniority
Employment Type
Full Time
