Director of Digital Marketing
Director of Digital Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Position Overview
If youre a digital visionary who thrives on driving performance innovation and brand excellence come join Savant on our mission to redefine lighting smart home and smart power in the professionally installed and do-it-yourself spaces.
We are seeking an experienced data-driven Director of Digital Marketing to lead and execute the digital marketing strategy across both the Savant and GE brands reporting to the Executive VP of Brand & Creative.
This pivotal role will drive digital customer acquisition engagement and retention across multiple channels including social media and more. You will be responsible for growing our digital presence leading a high-performing team working with teams across the company and aligning digital marketing initiatives with broader business goals.
Key Responsibilities
Strategic Leadership
- Develop and implement a comprehensive digital marketing strategy to increase brand visibility website traffic and lead conversions across multiple channels.
- Drive brand differentiation and growth across B2B and B2C channels on and the Savant dealer store.
- Define and evolve social media strategies for Pro / Power / Retail businesses.
- Align strategy/tactics with emerging digital trends tools and industry best practices continuously optimizing for improved performance.
Digital Marketing Execution
- Drive continual UX improvements and content updates to all owned sites to enhance awareness and conversion.
- Develop and lead e-commerce growth marketing tactics.
- Lead content strategy and UX optimization for and ensuring performance accessibility and mobile responsiveness.
- Collaborate closely with product sales creative and IT teams to deliver integrated campaigns and world-class customer experiences.
Data & Analytics
- Define KPIs measure campaign effectiveness and continually optimize digital platforms based on analytics.
- Leverage first-party data and marketing automation platforms to drive personalization and lifecycle marketing.
- Manage dashboards and reporting to communicate performance to executive stakeholders.
Team & Vendor Management
- Direct the digital marketing budget ensuring cost-effective campaign execution and strategic spending.
- Lead mentor and grow a cross-functional digital team.
- Develop and lead agency RFPs and manage relationships with existing digital agencies and technology vendors.
Qualifications :
Qualifications
- Bachelors degree in Marketing Communications Business or related field.
- 8 years of digital marketing experience with 3 years in a leadership role.
- Proven success managing omnichannel digital marketing programs across consumer and technology brands.
- Strong understanding of SEO SEM CRM marketing automation (e.g. Salesforce HubSpot) and web analytics (Google Analytics GA4).
- Experience with e-commerce platforms (Amazon Shopify or similar) DTC growth and retail marketing partnerships.
- Excellent leadership project management and communication skills.
- Passion for innovation smart home technology and consumer electronics a plus.
Compensation
- The salary range is $100000 - $125000. The salary range listed is an estimate. Pay at Savant is determined by multiple factors including but not limited to a candidates geographical location relevant education experience and skills and an evaluation of internal pay equity.
- This is a direct-hire position with full benefits including: medical / dental insurance; vision plan; pet insurance; FSA / HSA; 12 paid holidays; permissive time off policy; 401k plan with employer match.
Additional Information :
Bold cutting-edge innovation is in our DNA as our history dates back nearly 130 years to Thomas Edison and the invention of the worlds first lightbulb. We owe our success to our diverse and hardworking employees. Our company will grow by continuing to create a transparent and collaborative environment where people thrive while being themselves and are inspired to do their best work every day. To ensure this happens we provide equal employment opportunities to all applicants and employees. Employment decisions are based upon merit competence performance and business needs without regard to protected characteristics. We seek to recruit develop and retain the most talented people from a diverse candidate pool.
Savant Systems Inc (Savant) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion creed national origin ancestry sex (including pregnancy) gender (including gender identity gender nonconformity and status as a transgender or transsexual individual) age sexual orientation physical or mental disability citizenship genetic information domestic violence victim status past current or prospective service in the uniformed services or any other characteristic protected under applicable federal state or local law. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Savant Systems Inc (Savant) does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for and will not pay any fees commissions or any other payment related to unsolicited resumes or CVs except as required in a written contract between Savant and the recruitment agency or party requesting payment of a fee.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
