Assistant Manager - End to End Marketing
Assistant Manager - End to End Marketing
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Job Description
About the Job Role:
Looking for smart creative and open-minded B2B marketing specialists who can strategize execute and manage integrated marketing campaigns that deliver tangible business results. The selected candidate will be part of the global marketing team specializing across a genre of functions including outreach campaign & event management digital marketing branding messaging & positioning strategic research and employee communications. As a core member of the REACH tower within marketing (s)he will play a mini-CMO role for the vertical or horizontal business unit.
The key responsibilities will be as follows:
- Develop the annual business marketing plan and ensure meticulous execution of the same.
- Strategize conceptualize execute and manage integrated marketing and communications campaigns for the SBU / HBU.
- Work in partnership with the sales solutions content and design teams in developing cutting edge thought leadership (whitepapers articles and blogs) and sales collaterals (brocures flyers and cases studies) in a variety of engaging formats (videos infographics and audio)
- Drive impact at flagship industry events hosted roundtables and webcasts Collaborate with functional teams within marketing to drive outreach across channels digital social and tele-calling amongst others
- Improve brand visibility for the business unit through relationships with industry analysts advisors industry associations and the media.
- Track and report metrics on leads opportunities and closed business on a regular basis.
About Skills & Competencies:
- A management graduate with a masters in marketing Minimum 10 years of experience in B2B marketing preferably with a BPO ITO or KPO firm
- Experience in driving integrated marketing campaigns across global markets (US UK and APAC).
- A dual-minded approach: Highly creative and can innovate on the fly but also process-driven thinks scale and relies on data to make decisions
Qualifications :
Graduate
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
