FLEX Senior Digital Analyst - MDS Media Operations

This is a temporary position.

JOB SUMMARY

The Senior Digital Analyst Media Operations - Flex is responsible for managing Rooms and Outlet Media for Marriott Digital Services (MDS). This position works closely with internal teams and media partners to execute role focuses on daily campaign performance analysis campaign builds weekly media optimizations ongoing reporting and delivering training to improve execution. The Senior Digital Analyst is expected to think analytically and is responsible for strategizing implementing and managing media including but not limited to Google Ads Search/Display Facebook/Instagram Pinterest and LinkedIn campaigns.

The Senior Digital Analyst is tasked with staying up to date on industry best practices responsible for day-to-day operations and supporting testing/development of new media services. This positionhelps traffic the workflow of campaign builds creative/copy development working with in-house and vendor teams to ensure on-time delivery. The Sr. Digital Analysts reports to the Manager MDS Media Operations and works collaboratively with Digital Analysts and other team membersto ensure campaign objectives/deliverables are met. This position is hybrid with 3 days in the office.

Marriotts Digital Services (MDS) team provides digital solutions for all Marriott brand hotels globally. This centralized in-house team provides individual hotels with a range of digital services and functions as an agency-like model within the Global Digital Services organization.

CANDIDATE PROFILE

Education and Experience

• BS/BA degree preferred will consider Associates degree from an accredited university or related experience in Business Administration

Hospitality Marketing Communications Advertising or related field.

• 1 years of relevant work experience (digital marketing paid media client services communications etc.).
• A desire to think strategically proactively and creatively focusing on innovative and measurable solutions.
• Strong interpersonal and communication skills impeccable organization and unsurpassed attention to detail.

CORE WORK ACTIVITIES

Managing Work Projects and Policies

• Create manage and optimize paid media campaigns for clients across a variety of platforms.
• Analyze performance of campaigns and adjust strategies accordingly.
• Review briefs and campaign requests to ensure complete and clear intake of all strategy creative requests.
• Responsible for the exploration and discovery of viable new media channels.
• Identifies opportunities and leads development and prioritization of Marriott Digital Services outlet & rooms media solutions.
• Continually updates and aligns paid media strategies with new and emerging best practices to improve quality effectiveness and efficiency.
• Create timelines instructions and potential needs for future projects.
• Creates new workflows training guidelines and documentation (as needed) to continually improve paid media tactic quality and effectiveness.

Content Management and Execution

• Responsible for the daily execution of paid media strategy & tactics including campaign builds ad creation launch optimization and reporting.
• Complies and keeps paid media guidelines documentation and standards up to date to ensure quality consistency and adherence to Marriotts global digital strategy.

Owning Relationships

• Works cross-functionally with the Media Consultation Team to ensure campaigns meet the mark and drive client satisfaction.
• Collaborates with the Digital Global Media and other teams to ensure alignment of media strategies.

Tools and Vendors

• Works inDV360 SA360 Google Ads Google Campaign Manager Sprinklr Facebook/Instagram platforms and more
• Leverages Salesforce to manage processes and workflow.
• Provides paid media training and support on internal Marriott paid media systems and tools.
• Provides paid media training and support on systems and tools.
• Coordinates with vendor partners

Measurement and Analytics

• Analyzes campaign performance; provides both strategic and tactical recommendations for increased performance.
• Identifies advertising channels that are most effective at driving website traffic.
• Measures the success of campaigns using appropriate key performance indicator (KPI) classifications based on media type impressions clicks clickthrough rate cost-per-click cost per site visit etc.
• Reviews and analyzes results from current campaigns and tactics recommends changes and enhancements to help increase performance.

Leading Team

• Assists in training on tactical processes and best practices to Analyst(s) and other team members as needed.

The pay range for this position is $29.51 to $37.45 per hour.

FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda MD.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.