Director, Media Planning
Director, Media Planning
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Job Description
Description
WPP Media is the worlds leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment as measured by the independent research bureau COMvergence. Through its global agencies Mindshare EssenceMediacom and Wavemaker as well as T&Pm and our bespoke client brands. WPP Medias portfolio includes Data & Technology Investment and Services all united in vision to shape the next era of media where advertising works better for people. WPP Media leverages a unique combination of global scale expertise and innovation to generate sustained value for clients wherever they do business. Discover more at
EssenceMediacom
Role Summary and Impact:
The Director Media Planning will be responsible for all aspects of a clients business act as primary point of senior client contact and team lead. The focus will be on strategic planning delivering smarter media solutions the integration of all specialized services offered by EssenceMediacom and rigorous financial management leading to business profitability. We are looking for someone who will demonstrate strong leadership communication the ability to foster teamwork and management skills coupled with control of many delegated tasks.
YOUR IMPACT:
Client Service:
- Manage and own client relationships (Director level and below which may include Senior Manager Brand Managers Directors) on portfolio of accounts or a large account ($1MM in revenues or greater)
- Primary client contact
- Client retention and satisfaction
- Build and nurture relationships with client partner agencies ensuring collaboration strong partnership and a united vision to achieve client business objectives
- Responsible for client performance reviews including Vantage scores with a goal of achieving all clients in green or secure
- Manage SOW and ultimately client expectations within agreed upon deliverables
- Responsible for driving PRIP (client bonus structure) through management of client scorecard and evaluation
- Manage client briefings
Leadership:
- Successfully lead account team (teams of approximately 4-6 resources depending on accounts)
- Establish culture of excellence and quality output
- Lead by example and foster an environment of collaboration and team work
- Embrace EssenceMediacoms culture mission and vision embody it and action it
Team/Staff Management:
- Management of all team members
- Led by the HR department active in staff recruitment both interviewing and selection process
- Staff career development/succession planning through strong mentoring and coaching
- Performance management (i.e. My360 employee relations)
- Staff retentionManagement of Financials:
- Assist SVP or GAD with the development of business plans Vantage action plans and contracts)
- Input numbers in forecast system
- Monitor financial health of account(s)
- Responsible for ensuring monthly invoicing /billing for client is up to date
Strategy and Innovation:
- Work closely with SVP or GAD to understand clients business and competitive landscape develop business direction/strategy for each client
- Collaborate with Strategy (Strategy Directors)and Investment teams in order to set strategic framework
- Able to understand consumer insights and apply results to planning process
Offline and Online Media Planning:
- Solid understanding of online and offline planning
- Skilled interpretation of client briefs and writing strategic plans establish strategies to meet objectives
- Well-versed in systems planning
- Extensive understanding of different media channels
- Lead clients plan presentations.
- Extensive knowledge of all syndicated and proprietary tools
- Approve media plans
Business Development:
- Identify opportunities within portfolio of accounts in order to deliver commercial and S&I targets
- Responsible for application and a comprehensive knowledge of suite of specialty services
- Link between client strategy and investment teams from a strategic standpoint
YOUR QUALIFICATIONS:
- Strong presentation skills with confidence in front of large groups
- Ability to work in a team environment that promotes collaboration
- Adept at communicating effectively across all levels
- Demonstrated critical thinking and problem solving abilities
- Strong analytical abilities and quantitative skills including math proficiency
- Technical proficiency with MS Excel Word and PowerPoint
- Post Secondary Diploma or Bachelors Degree preferred
- 10 years related experience
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to WPP Media Leave Administration atemailprotectedor call and let us know the nature of your request and your contact information.
Please read our Privacy Notice ( more information on how we process the information you provide.
While we appreciate all applications received only those candidates selected for an interview will be contacted.
Required Experience:
Director
Employment Type
Full Time
