Digital Marketing Manager

KAYAK part of Booking Holdings (NASDAQ: BKNG) is the worlds leading travel search engine. With billions of queries across our platforms we help people find their perfect flight stay rental car and vacation package. Were also transforming business travel with a new corporate travel solution KAYAK for Business.

As an employee of KAYAK you will be part of a travel company that operates a portfolio of global metasearch brands including momondo Cheapflights and HotelsCombined among others. From start-up to industry leader innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK is seeking a Digital Marketing Manager to oversee investment and execution of digital campaigns within North America with a primary focus on YouTube. The role is based within the global Performance marketing team and will involve close collaboration with the NORAM Brand Marketing team.

Are you data-driven detailed and current on digital marketing trends If you demonstrate strong initiative and excel in collaborative environments this would be a great role for you.

In this role you will:

• Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads) with potential involvement in Meta and TikTok as a supporting function

• Collaborate with the North American Brand Marketing team to align strategies messages creatives and important metrics

• Run campaign tests analyze data and leverage insights for optimization

• Develop clear insightful performance reports across platforms and regularly communicate findings and optimization strategies to collaborators and team members

• Contribute as part of a global Performance marketing team sharing insights best practices and being involved in understanding the relevant digital marketing developments in our other regions as well

• Keep up with the latest Digital marketing trends

• Travel to off-sites or our Stamford CT office a few times a year

Please apply if you have:

• 2 years of experience in working with Google Ads or DV360 ideally with Youtube being a substantial part - either from an agency or an in-house team

• Strong project management organizational and communication skills with excellent attention to detail

• Capability of balancing urgent priorities with strategic long-term objectives

• Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative production analytics etc.

• Experience with running & analyzing Social-first content across Youtube Shorts Reels and TikTok is a plus

• Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus

• Experience from Meta TikTok PPC and Display is a plus

• Strategic individual with a hands-on approach to execution

• Highly analytical comfortable with campaign reporting and attribution models

• Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performance

• Motivated individual committed to team work

Benefits:

• Focus on mental health and well-being:

• • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to HeadSpace
• No meeting Fridays
• Paid volunteer time
• Focus on your career growth:
  • Leadership development
  • Access to thousand of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups

Diversity Equity and Inclusion

At KAYAK we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users partners and teams. We strive to be an open and welcoming environment so that no matter who you are you can be yourself.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform job responsibilities and to receive other benefits and privileges of employment. Please contact us to request accommodation(s).

There are a variety of factors that go into determining a salary range including but not limited to external market benchmark data geographic location and years of experience sought/required. The range for this United States located role is $75000 $90000 annually pro-rated for a 9-month contract.

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