Nurtec ODT Consumer Sr. Marketing Manager
Nurtec ODT Consumer Sr. Marketing Manager
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$ 120800 - 201400
1 Vacancy
Job Description
US Nurtec ODT Consumer Marketing Digital and Social Lead
ROLE SUMMARY
Migraine is a common debilitating neurologicaldisease affecting 40M people in the US. Surprisingly less than half of the 19.5M people living with Migraine are diagnosed. Less than half of those diagnosed are treated on Rx therapy. There is a segment of people living with migraine who are highly engaged in the disease and actively seeking new medications. There is another larger segment that has lost hope of finding a therapy that effectively addresses their condition. They have tried one treatment after another with no effect and have consequently lowered their expectations or have lost hope entirely. To fully achieve the brand ambition we must activate those seeking care and awaken the market that has gone dormant due to the cycle of past disappointments.
The U.S. Nurtec Consumer Senior Manager will lead the Digital and Social strategy leveraging a sophisticated patient activation model that leverages a web of digital social channels and a vast network of influencers and real Nurtec patients. This position reports directly to the US Nurtec ODT Consumer Marketing Lead.
This role will partner with the CMO to optimize digital and media channel investment based on performance. This is a fantastic time in the brands lifecycle to accelerate brand adoption in a competitive marketplace by helping to evolve Nurtecs digital & social strategy and media targeting.
ROLE RESPONSIBILITIES
- Lead digital and social strategy and execution plan
- Lead strategic evaluation of new social and digital platforms and solutions in partnership with CMO
- Advance and optimize the success of the DTC campaigns to amplify share of voice broaden reach raising both top-of-mind awareness and lower funnel activation
- Partner with team to ensure integration of campaign and messaging throughout Digital and Social platforms leaning into platform-first learnings where applicable
- Collaborate across multiple internal cross-functional stakeholders to execute the digital and social strategy for Nurtec: Migraine brand team Pfizer digital medical RC media lab CMO communications and agency partners
- Embed foundational analytics capabilities (e.g. dashboards tracking/reporting metrics and KPIs) and rapidly adjust engagement approach based on new insights.
- Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix to deliver content that is most relevant and timely and adopt best practices to improve efficiencies.
- Uphold Pfizers core values of Excellence Equity Courage and Joy while contributing to a positive and collaborative team culture.
BASIC QUALIFICATIONS
- BS/BA degree; 6 years in the pharmaceutical biotech device or diagnostic industry including ability to develop deliver upon marketing strategies with proven results.
- Experience in Digital/Social Marketing
- Demonstrated initiative strong problem solving decision making and leadership skills
- Operates in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams
- Strong strategic skills with the ability to translate strategy and analysis to a tactical executable level
- Strong business acumen & negotiation skills and ability to effectively lead and influence a cross functional/indirect team
- Ability to work on multiple projects and prioritize/multi-task effectively
- Strong project management skills
- Strong analytical skills; detail and action-oriented
- Creative and agile learner
- Strong written verbal and interpersonal skills
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment:Hybrid
Other Job Details:
- Last day to apply: July 1 2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Required Experience:
Manager
Employment Type
Full-Time
