FLEX Senior Manager, Lifecycle and Partner Marketing

This is a temporary position.

The Senior Manager Lifecycle & Partner Marketing role supports the development and execution of marketing campaigns that drive engagement and loyalty throughout the customer lifecycle. This role requires a deep understanding of the customer journey to deliver products promotions and experiences that meet evolving needs and increase lifetime value.

The Senior Manager also leads the development of marketing and promotional campaigns that optimize the value of partnerships ensuring alignment with business objectives and customer expectations. In support of growth initiatives this role will collaborate across disciplines and regions to activate new brands through a Marriott Bonvoy lens ensuring cohesive audience engagement.

The ideal candidate will have a background in lifecycle and partner marketing excellent communication skills and a proven ability to manage and execute end-to-end marketing campaigns that drive measurable business impact.

4-year degree from an accredited university in Business Administration Marketing or related major and 6 years of relevant professional experience demonstrating progressive career growth and a pattern of exceptional performance;

OR

• 8 years of relevant professional experience in marketing or related function demonstrating progressive career growth and pattern of exceptional performance.
• Expertise in managing end to end marketing campaign development and implementation
• Foundation of CRM/customer marketing program development lifecycle activation audience segmentation and measurement
• Experience in developing partnership marketing plans and implementation is an advantage
• An equivalent combination of education and experience may be considered.

CORE WORK ACTIVITIES

• Lead the development and execution of Marriott Bonvoy (MB) marketing plans establishing brand support strategies and managing deployment across key channels.
• Serve as a brand activation leader collaborating across disciplines and continents to bring new brands to market with strong integration into the Marriott Bonvoy ecosystem and lifecycle marketing campaigns.
• Partner with Brand Marketing Loyalty Program Operations and continent teams to ensure seamless integration of new brands and initiatives into lifecycle and broader marketing efforts.
• Support and execute campaigns aligned with lifecycle marketing strategies to drive member acquisition engagement retention and reactivation.
• Contribute to partnership activation projects ensuring alignment with customer needs and business goals.
• Leverage data analytics to assess campaign effectiveness and apply insights to optimize performance.
• Collaborate with cross-functional stakeholders to align and integrate marketing strategies and activations.
• Champion a culture of continuous innovation and improvement staying informed on industry trends and emerging technologies.
• Design and execute test-and-learn strategies analyzing results to inform future campaign enhancements.
• Lead the Marriott Bonvoy marketing activation for the launch of the Voyager brand followed by support for additional new brands as they are added to the portfolio.

Delivering on the Needs of Key Stakeholders

• Understands and meets the needs of key stakeholders.
• Develops specific goals and plans to prioritize organize and accomplish work.
• Determines priorities schedules plans and necessary resources to ensure completion of any projects on schedule.
• Collaborates with internal partners and stakeholders to support business/initiative strategies
• Communicates concepts in a clear and persuasive manner that is easy to understand.
• Generates and provides accurate and timely results in the form of reports presentations etc.
• Demonstrates an understanding of business priorities.

Managing Work Projects and Policies

• Manages and implements work and projects as assigned.
• Generates and provides accurate and timely results in the form of reports presentations etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Provides timely accurate and detailed status reports as requested.

Additional Responsibilities

• Provides information to supervisors and co-workers by telephone in written form e-mail or in person in a timely manner.
• Informs and/or updates leaders on relevant information in a timely manner.
• Manages time effectively and conducts activities in an organized manner.
• Presents ideas expectations and information in a concise organized manner.
• Uses problem solving methodology for decision making and follow up.
• Performs other reasonable duties as assigned by manager.

Demonstrating and Applying Discipline Knowledge

• Provides technical expertise and support to persons inside and outside of the department.
• Demonstrates knowledge of job-relevant issues products systems and processes.
• Demonstrates knowledge of function-specific procedures.
• Keeps up-to-date technically and applies new knowledge to job.
• Uses computers and computer systems (including hardware and software) to enter data and/ or process information.

Maintaining Goals

• Submits reports in a timely manner ensuring delivery deadlines are met.
• Promotes the documenting of project progress accurately.
• Provides input and assistance to other teams regarding projects.

The pay range for this position is $52.06 to $73.99 per hour.

FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda MD.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.