Senior Customer Activation Manager
Senior Customer Activation Manager
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Job Description
- Join an iconic beverages company with great career development opportunities
- Work for a company with a strong culture that cares about your wellbeing
- Flexibility to win in both your work and personal life you dont have to choose
Dont settle for ordinary we welcome those on the hunt for more! At Lion we believe that life is short and working for us will feel different because youll be centred at the heart of good times. Work in an exciting industry as unique as you with outstanding brands like XXXX Stone & Wood and Four Pillars.
We are looking for a strategic and passionate Senior Customer Activation Manager On Premise to join our Customer Marketing team in Sydney. The role is a 12-month contract full time reporting into our Customer Marketing Manager - On Premise.
In this critical role youll lead the development and execution of on-premise customer activation plans that bring our brand marketing and sales strategies to life connecting consumers with our brands in powerful commercially impactful ways. Youll partner key national and state accounts for incremental growth whilst working cross-functionally and externally to deliver campaigns that drive conversion and strengthen customer partnerships. The role is hybrid which means youll have the flexibility to work from the office and from home.
A Day in the Life:
- Leverage customer and consumer insights to inform tailored activation strategies that drive engagement and performance.
- Develop and implement end-to-end activation plans aligned with brand strategy across in-store digital and experiential channels.
- Collaborate with sales brand trade marketing and category teams to align plans with commercial objectives.
- Own the activation budget and manage costs across multiple campaigns and initiatives.
- Act as the key interface with agency and on-premise partners to ensure flawless campaign execution.
- Set key performance metrics monitor performance and use data to optimise execution and demonstrate return on investment.
- Build and maintain strong trade relationships developing joint business and activation plans.
- Lead and mentor junior team members building capability and fostering a high-performance culture.
What Youll Bring
- 35 years experience in sales marketing or category roles ideally within FMCG.
- Proven track record in customer or shopper activation with strong project management skills.
- Ability to connect insights strategy and execution to deliver winning outcomes.
- Excellent communication stakeholder engagement and influencing skills.
- Analytical mindset with commercial acumen.
- Agile solutions-focused and thrives in a fast-paced environment.
- Strong understanding of the consumer and how they behave on the path to purchase.
At Lion we offer growth on tap and youll get hooked on reaching higher with each new challenge. We have endless experiences to learn and grow for those thirsty for more. Here you dont have to choose between your career and other life priorities we have fantastic people policies and programs to empower you to lead a career and life less ordinary.
Required Experience:
Manager
Employment Type
Full Time
