Customer Journey Lead for LinkedIn Ads
Customer Journey Lead for LinkedIn Ads
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
As part of the Growth Marketing team for LinkedIn Ads the Customer Journey Lead will architect the optimal customer journey for LinkedIn advertisers that accelerates both new customer acquisition and existing customer growth. This position will report directly to the Senior Director of Growth Marketing and will interface with senior leaders spanning Marketing Product and Sales as we work together to build and manage a high-performing customer journey. The scope of this role spans both LinkedIns advertising products and premium offerings as we seek to unify the experience of Marketers across both solutions. The Customer Journey Lead will analyze our existing customer data to define the optimal experience validate the analysis via customer research and experimentation and recommend the key investments we should make as a business to capture the best opportunities.
Responsibilities
Coordinate a cross-functional team spanning Product Marketing Sales and Data Science to define the ideal customer experience for LinkedIn advertisers spanning acquisition and existing customer motions.
Develop a data-driven approach to identify the right entry points up-sell paths and interventions that will lead to the best outcomes for customers and as a result the highest revenue growth for LinkedIn.
Validate the recommendations derived from data-driven models by coordinating a roadmap of customer research studies and cross-functional experiments.
Communicate key insights and recommendations to senior LinkedIn leaders in order to influence cross-functional resource prioritization.
Define a unified set of performance metrics that can be shared cross-functionally to ensure all programs that engage customers solve for the same outcomes.
Continuously monitor and optimize the customer journey to improve overall performance.
Qualifications :
Basic Qualifications
Work experience in digital advertising industry.
Experience managing and acquisition and lifecycle marketing programs & campaigns.
Deep expertise in building and analyzing data-driven lifecycle models and developing strategies to capitalize on insights from the analysis.
Background in A/B testing across Marketing and Product initiatives.
Experience defining building and tracking operational metrics related to new customer acquisition and existing customer growth.
Executive communication skills.
Preferred Qualifications
Business acumen developed in previous Business Operations Consulting or Finance roles; MBA preferred.
Product Marketing background or experience in conducting customer research to understand un-met needs and pain points.
Experience developing or managing a team.
Suggested Skills
- Marketing Strategy
- Performance Analytics
- Cross-functional Collaboration
- Specialized Audience Targeting
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $175000-$224000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening apply for a position or participate in the interview process connect with us at and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However non-disability related requests such as following up on an application will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by LinkedIn or (c) consistent with LinkedIns legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: Work :
No
Employment Type :
Full-time
Employment Type
Full-time
