drjobs Senior Marketing & Communications Specialist - Paid Media

Senior Marketing & Communications Specialist - Paid Media

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1 Vacancy
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Job Location drjobs

Rochester - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Description

The Senior Specialist Paid Media supports the strategic communication goals of Mayo Clinic Platform (MCP) and Mayo Clinic International (MCI) by securing and elevating high-impact media coverage that enhances brand reputation thought leadership and stakeholder engagement globally. This role focuses the execution of strategic data-driven paid media campaigns that support the brand visibility audience engagement and growth goals for MCP and MCI.

The Senior Specialist will collaborate across marketing communications creative and analytics teams to manage media buys optimize campaign effectiveness and ensure strategic consistency.

Key Responsibilities:

Support the planning and activation of integrated paid media campaigns to promote international brand awareness digital innovation patient acquisition and strategic partnerships.
Manage execution across platforms.
Coordinate with media agencies and internal stakeholders on audience targeting media mix ad placements and calendar alignment.
Monitor campaign performance using media dashboards and analytics platforms to assess KPIs such as reach CTR conversions cost efficiency and ROI.
Recommend and implement ongoing optimizations to creative messaging placements and targeting to improve campaign effectiveness.
Support A/B testing and multivariate testing frameworks for creative and messaging performance insights.
Ensure paid media tactics align with earned and owned media strategies to create cohesive omnichannel campaign experiences.
Contribute to brief development for creative assets and ensure brand compliance in all placements.
Track paid media budgets reconcile media spend and assist with forecasting and procurement processes.
Produce regular reports that detail campaign outcomes media performance and actionable insights for stakeholder review.


Qualifications

Requires a bachelors degree in a related field plus 3 years of relevant work experience. Strong written and oral communication skills. Ability to communicate in a way that creates clarity simplifies messages and aligns with organizational strategy. Knowledge of channels for communication and the ability to build effective communication and engagement strategies.

Must be a self-starter with the ability to independently identify opportunities solutions and resolve challenges. Demonstrated ability to deliver impactful results. Requires an attitude that actively seeks out change embraces critical questioning innovation service and continuous improvement. Must understand how to deal with and navigate ambiguity and act without having the total picture. Adaptable or flexible. Demonstrated professionalism and ethics with ability to earn credibility through integrity and transparency. Role models service excellence. Motivates others by being present engaged attentive invites diverse perspectives demonstrates and inspires a collaborative spirit.

Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.






Required Experience:

Senior IC

Employment Type

Full-Time

Company Industry

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