The Promotions Director is responsible for developing and leading the overall marketing strategy of the station and for designing the promotions that will achieve the objectives of that strategy.
- Provides leadership for the promotion and production teams
- Makes decisions regarding hiring evaluation promotion and termination of employees
- Develops and executes promotions strategies to enhance station competitiveness
- Manages and leads the department to create new and profitable events
- Manages recruitment and development of talented promotions team members
- Prepares budgets and approves budget expenditures
- Resolves customer complaints regarding promotions
- Plans and directs staffing training and performance evaluations to develop and control promotions programs
- Plans executes and tracks revenue-generating marketing and promotional events and contests that take place on-air online and on-site
- Creates and reviews operational records and reports to assess the efficacy of promotions
- Creates client promotions and promotional proposals with members of the Programming and Sales teams
- Performs other duties as assigned
Requirements & Skills:
- Bachelors degree in Marketing Advertising or Mass Communications or a related field or an equivalent combination of education and work-related experience
- Fluency in English
- Excellent communication skills both oral and written
- Minimum five years experience in media promotions
- Valid drivers license
- Experience guiding directing and motivating subordinates including setting performance standards and monitoring performance
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Ability to identify the developmental needs of others and to coach mentor or otherwise help others to improve their knowledge or skills
- The pay range for this position is: $75000.00 - $85000.00
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Required Experience:
Director