About Us NG Labs - Boxercraft Division is a dynamic and growing small-to-midsized apparel company with multiple product lines across diverse distribution channels. From licensed sportswear to fashion-forward wholesale collections our brands resonate with customers who value style function and identity. Were looking for an experienced Director of Product Development to lead and scale our product innovation development and merchandising efforts across all channels.Position Summary As the Director of Product Development you will play a strategic and hands-on role in driving the creative and commercial success of our apparel lines. This role requires a strong background in product development merchandising and sourcing particularly within the licensed sports and wholesale apparel sectors. The ideal candidate has a deep understanding of apparel embellishment techniques and market analysis and a track record of building compelling assortments that drive growth and brand equity.Key Responsibilities Product Development & Line Strategy
Own and lead the seasonal product development calendar from concept to delivery.
Curate design and develop apparel assortments that align with brand identity and resonate with core customer segments.
Oversee development across multiple product categories and ensure alignment with market trends and business goals.
Develop and maintain multi season product roadmaps aligned with brand growth objectives and financial goals.
Integrate consumer trend forecasts and category lifecycle insights into strategic planning.
Merchandising & Competitive Analysis
Conduct in-depth competitive market analyses and identify opportunities within product categories key styles and pricing architecture.
Translate consumer and market insights into actionable product strategies.
Leverage data analytics tools to track and sell through margin performance and product lifecycle KPIs.
Implement dashboards or reports to evaluate style-level performance post-launch and apply learnings to future assortments.
Develop SKU plans and merchandising strategies that balance innovation margin and sales velocity.
Digital Product Development tools
Champion the use of digital tools (e.g. PLM systems 3D prototyping software like Browzwear) to accelerate development and improve communication with suppliers.
Sustainability Strategy Integration
Integrate sustainable materials and ethical sourcing standards into the product development lifecycle.
Collaborate with sourcing and compliance to monitor factory certifications and sustainability metrics in applicable.
Sourcing & Production
Partner with internal teams on sourcing strategy and factory relationships as it relates to development work and sampling
Optimize costing strategies while maintaining quality and delivery standards.
Identify and implement new materials embellishments and production techniques that align with design intent and customer needs.
Embellishment Techniques
Lead and guide team understanding and execution of key embellishment processes: Screen-printing Embroidery DTF (Direct-to-Film) and DTG (Direct-to-Garment).
Ensure techniques are aligned with design quality and production requirements across channels.
Finance and Inventory Collaboration
Partner with Finance to align margin targets and inventory turn objectives within seasonal assortments.
Coordinate with Planning to anticipate demand shifts and adjust development accordingly.
Continuous Process Improvement
Establish and refine internal workflows for calendar adherence tech pack accuracy and milestone tracking.
Lead post-seasonal reviews to optimize development timelines and cross-functional collaboration.
Cross-Functional Leadership
Collaborate with Sales Marketing and Operations teams to ensure cohesive go-to-market strategies.
Lead and mentor a small but growing team of merchandising support and creative art
Act as a key liaison with licensing partners ensuring brand compliance and innovation.
Build development plans and training programs for junior team members to cultivate product leadership pipelines.
Foster culture of innovation accountability and creative excellence.
Qualifications
7 years of progressive experience in apparel product development merchandising and sourcing.
Expertise in licensed sports apparel and wholesale distribution.
Proven experience managing the full product lifecycle across multiple channels (retail e-commerce team promotional).
Strong understanding of fabric development garment construction and embellishment techniques (Screen printing Embroidery DTF DTG).
Analytical mindset with the ability to perform and apply competitive and trend analysis.
Strong project management and organizational skills.
Excellent leadership communication and cross-functional collaboration abilities.
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