Senior Advertising Executive (12-month FTC)
Senior Advertising Executive (12-month FTC)
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Job Description
We are looking for a Senior Advertising Exec to join our Online Retail Advertising team on a fixed term (12 month) basis.
Working within the Penguin Random House Online Sales team the Retail Advertising team is responsible for planning and executing our Amazon Advertising campaigns. Together we work to leverage Amazons advertising platform to find attract and engage consumers with a wide range of titles from across the full Penguin Random House list including Jamie Oliver Marian Keyes Richard Osman Ian McEwan Malorie Blackman and the Penguin Classics list to name a few.
This role is pivotal in driving sales maximizing ROI and enhancing brand presence on Amazon. The role will suit someone who is results-driven strategic and experienced in planning executing and optimizing advertising campaigns. You might currently be working in programmatic search (PPC) or other paid media advertising or in another performance marketing role.
Key responsibilities:
- Work collaboratively with colleagues across our different publishing houses to plan advertising campaigns in line with business objectives.
- Use retail data and search insights to understand consumer behaviour and to identify opportunities for advertising.
- Monitor campaign performance metrics to effectively optimize campaigns to meet performance goals.
- Generate regular reports to track advertising performance andshare results and insights with colleagues at all levels of the business.
- Collaborate closely within the Retail Advertising team to experiment with different campaign strategies.
What youll bring
Essential criteria:
- Experience managing performance marketing campaigns even if you dont have direct experience with Amazon Advertising.
- Data-driven mindset and proficiency in excel in order tointerpret and evaluate campaign performance.
- Interest in consumer search behaviour or experience in running PPC search ads.
- Great communication skills able to share ideas and insights with a wide range of different colleagues.
- Commercial awareness ready to explore opportunities to grow the online visibility of our books.
Application instructions
Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Tuesday 1st July.
Please ensure you include a cover letter as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements. Typically we expect the cover letter to be no more than one or two pages in length.
Salary
Circa 40000 dependent on how your skills and experience align to the role plus bonus and benefits.
Hybrid working
While our offices across the UK are places to connect collaborate and celebrate with colleagues we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our office in London two days per week.
Company:The Random House Group Limited
Country:United Kingdom
State/Region:London
City: London
Postal Code:SW11 7BW
Job ID:280700
Required Experience:
Senior IC
Employment Type
Full Time
