Senior Marketing Manager, Engagement
Senior Marketing Manager, Engagement
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Salary Not Disclosed
1 Vacancy
Job Description
As our Senior Marketing Manager Engagement youll champion the new machine owner journeyfrom first Cricut project cut to sustained machine use using data to drive your approach. Youll define and execute onboarding and activation programs across email push in app SMS and paid social channels. Your mission: accelerate initial machine adoption and maximize project output in the first 30 days to cultivate lasting user engagement.
Your Impact
Lifecycle strategy & roadmap: Define tactics for each stagewelcome first project habit formation feature expansion and win back.
Data leadership: Own onboarding KPIs cohort analysis and full-funnel measurement.
Channel execution: Lead creation and optimization of multichannel cadences in collaboration with product creative and digital teams.
Experimentation & optimization: Design A/B tests to improve messaging timing segmentation and copy.
Cross-functional partnerships: Collaborate with Product Data User Research Creative and Engineering to deliver on campaign goals.
Industry insights: Benchmark against lifecycle best practices in SaaS ecommerce and consumer tech.
Qualifications :
Lifecycle marketing leadership: 3 years in omni-channel lifecycle or CRM marketing with measurable impact on activation retention adoptionor win back.
Strategic planner: Experience building holistic user journeys using marketing platforms like Braze Salesforce Marketing Cloud or similar. Familiarity with orchestration and personalization.
Data storyteller: Proficient in analytics (cohort funnel attribution). Comfort with A/B testing frameworks conversion optimization and performance dashboards (DOMO Tableau or similar).
User centric execution: Transforms user needs into compelling empathetic messaging and customer journeys. Ability to segment and tailor to personas and usage patterns.
Cross-functional leader: Collaborates effectively with Product UX Creative Engineering and Research to transform journeys into scalable marketing programs.
Creative yet rigorous: Skilled in both strategy and hands on executionadjusting flows based on test outcomes.
Growth mindset: Comfortable in ambiguity thrives in experimentation and iterates continuouslyideally from early stage to enterprise lifecycle.
Project leadership: Expert at scoping multi-channel campaigns managing timelines resources and stakeholders.
Education: Bachelors in Marketing or related field; MBA or equivalent preferred.
Why Join Us
Be instrumental in shaping Cricuts lifecycle marketing strategy influencing millions of creative experiences.
Work cross-functionallyfrom product to analytics and creativein a collaborative environment.
Own real measurable growth in product usage retention and long term mobile engagement.
Additional Information :
Weve got you covered
At Cricut we take care of our people. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.
A Quick Note Before You Apply
Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.
Were looking for A playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.
Heres what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.
You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.
You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.
One More Thing (Its a Big One):
This role is in-office at least 34 days per week.
We believe that real collaboration innovation and culture are built face-to-face. If youre energized by working alongside smart kind creative peopleand enjoy those unplanned hallway conversations that spark great ideasyoull love it here.
If youre looking for a fully remote role this likely isnt the right time or place. But if youre excited by challenge purpose and building something better wed love to hear from you.
Lets make something amazingtogether.
What to Do Next: Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.
Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
