Community & Influencer Manager, Blink Marketing
Community & Influencer Manager, Blink Marketing
Posted on :
25-06-2025
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1 Vacancy
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Job Description
Blink is at the forefront of the smart home security market and is the result of one of the most successful Kickstarter campaigns ever. We have been growing at an astounding rate since the first product introduction in 2016 and strive to always give customers more for less. Our affordable line of devices makes it easy and convenient to keep family and loved ones safe and secure. With wireless and wire-free options up-to-two-years of battery life and a delightfully intuitive user experience Blink has democratized smart home security as the go-to value brand for intentionally simple cost-effective security solutions.
To further our growth Blink is shifting toward a social-first social-forward marketing approach. We are looking for an experienced and passionate Community & Influencer Manager to join our team and help us build deeper more meaningful connections with our audience and amplify the Blink voice across platforms. This marketer will become the voice of our brand across key social platforms - someone who doesnt just post but talks responds cheers and sparks conversations. You will also identify and manage authentic influencer relationships build brand love through engagement and turn our customers and followers into loyal advocates. Youll sit at the intersection of community building and content amplification and manage everything from daily interactions to long-term community strategies including user-generated content influencer partnerships and social sentiment analysis across our key platforms of Instagram TikTok and YouTube Shorts.
The ideal candidate is equal parts social-savvy and relationship-driven. Someone who thrives in online spaces can maintain the pulse of our community and understands how to turn engagement into action. Youll be a go-to source for understanding customer sentiment spotting emerging trends and proactively creating a space where our community feels seen heard and connected. Your success will be predicated on collaboration with other internal teams external stakeholders and creative partners so Earning Trust is of the utmost importance.
Key job responsibilities
Community engagement
- Be the voice of the brand and engage with followers across key social platforms (Instagram TikTok YouTube Shorts) by responding to comments DMs and mentions in real-time with speed and authenticity
- Spark and moderate social conversations to foster community growth increase engagement and drive loyalty laughter and love
Social strategy & insights
- Help shape Blinks community tone response playbooks and influencer guidelines
- Monitor community sentiment and conversations escalating emerging issues feedback or risks to the appropriate teams.
- Analyze feedback and social trends to surface trending user content brand opportunities and actionable customer insights that inform content product and support strategies.
Influencers & Creators
- Identify vet manage and nurture relationships with brand partners micro and mid-tier influencers and external agencies to expand our reach and impact
- Develop and scale our emerging TikTok Shop Creator program
- Coordinate product gifting content briefs and deliverables
- Track performance and ROI of influencer campaigns
- Spot and amplify emerging creators and fans before they blow up
User-generated content (UGC)
- Build out a pipeline manage and curate user-generated content for repurposing across marketing channels to create the greatest impact
- Maintain a steady drumbeat of partnerships that feel native not transactional
Brand advocacy & surprise-and-delight
- Proactively build and nurture communities through campaigns small-scale activations content series interactive moments (e.g. polls/Lives Q&As) and surprise-and-delight initiatives
- Cultivate relationships with repeat engagers superfans and Blink customers
A day in the life
As Blinks Community & Influencer Manager youll serve as the primary voice and relationship builder across our social platforms spending your day actively engaging with our online community through comments DMs and user-generated content while maintaining a constant pulse on industry conversations and trends. Managing our social presence on Instagram TikTok and YouTube Shorts youll create meaningful interactions that transform followers into brand advocates and oversee our influencer partnerships from discovery to execution.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 4 years of experience in social media community management or influencer marketing
- Deep knowledge of major social platforms (Instagram TikTok Facebook X/Twitter Reddit Pinterest YouTube Shorts) emerging social formats and community dynamics
- Demonstrated ability to manage and grow engaged online communities for brands.
- Excellent written communication skills and proven ability to write in a consistent brand-right voice as well as flex the brand tone as required.
- Strong understanding of content trends across short-form video platforms.
- Passion for storytelling and a finger on the pulse of internet culture
- Experience managing influencer campaigns from sourcing to reporting
- Ability to juggle multiple conversations creators and campaigns at once
- High emotional intelligence adaptability and a genuine love for people and building authentic relationships online
- Experience with A/B testing especially around audience segmentation and targeting
- Previous experience launching or managing a branded community on platforms like Discord Reddit or Facebook groups
- Experience working on consumer electronics lifestyle or home brands
- Ability to analyze social data and translate into business recommendations.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
To further our growth Blink is shifting toward a social-first social-forward marketing approach. We are looking for an experienced and passionate Community & Influencer Manager to join our team and help us build deeper more meaningful connections with our audience and amplify the Blink voice across platforms. This marketer will become the voice of our brand across key social platforms - someone who doesnt just post but talks responds cheers and sparks conversations. You will also identify and manage authentic influencer relationships build brand love through engagement and turn our customers and followers into loyal advocates. Youll sit at the intersection of community building and content amplification and manage everything from daily interactions to long-term community strategies including user-generated content influencer partnerships and social sentiment analysis across our key platforms of Instagram TikTok and YouTube Shorts.
The ideal candidate is equal parts social-savvy and relationship-driven. Someone who thrives in online spaces can maintain the pulse of our community and understands how to turn engagement into action. Youll be a go-to source for understanding customer sentiment spotting emerging trends and proactively creating a space where our community feels seen heard and connected. Your success will be predicated on collaboration with other internal teams external stakeholders and creative partners so Earning Trust is of the utmost importance.
Key job responsibilities
Community engagement
- Be the voice of the brand and engage with followers across key social platforms (Instagram TikTok YouTube Shorts) by responding to comments DMs and mentions in real-time with speed and authenticity
- Spark and moderate social conversations to foster community growth increase engagement and drive loyalty laughter and love
Social strategy & insights
- Help shape Blinks community tone response playbooks and influencer guidelines
- Monitor community sentiment and conversations escalating emerging issues feedback or risks to the appropriate teams.
- Analyze feedback and social trends to surface trending user content brand opportunities and actionable customer insights that inform content product and support strategies.
Influencers & Creators
- Identify vet manage and nurture relationships with brand partners micro and mid-tier influencers and external agencies to expand our reach and impact
- Develop and scale our emerging TikTok Shop Creator program
- Coordinate product gifting content briefs and deliverables
- Track performance and ROI of influencer campaigns
- Spot and amplify emerging creators and fans before they blow up
User-generated content (UGC)
- Build out a pipeline manage and curate user-generated content for repurposing across marketing channels to create the greatest impact
- Maintain a steady drumbeat of partnerships that feel native not transactional
Brand advocacy & surprise-and-delight
- Proactively build and nurture communities through campaigns small-scale activations content series interactive moments (e.g. polls/Lives Q&As) and surprise-and-delight initiatives
- Cultivate relationships with repeat engagers superfans and Blink customers
A day in the life
As Blinks Community & Influencer Manager youll serve as the primary voice and relationship builder across our social platforms spending your day actively engaging with our online community through comments DMs and user-generated content while maintaining a constant pulse on industry conversations and trends. Managing our social presence on Instagram TikTok and YouTube Shorts youll create meaningful interactions that transform followers into brand advocates and oversee our influencer partnerships from discovery to execution.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 4 years of experience in social media community management or influencer marketing
- Deep knowledge of major social platforms (Instagram TikTok Facebook X/Twitter Reddit Pinterest YouTube Shorts) emerging social formats and community dynamics
- Demonstrated ability to manage and grow engaged online communities for brands.
- Excellent written communication skills and proven ability to write in a consistent brand-right voice as well as flex the brand tone as required.
- Strong understanding of content trends across short-form video platforms.
- Passion for storytelling and a finger on the pulse of internet culture
- Experience managing influencer campaigns from sourcing to reporting
- Ability to juggle multiple conversations creators and campaigns at once
- High emotional intelligence adaptability and a genuine love for people and building authentic relationships online
- Experience with A/B testing especially around audience segmentation and targeting
- Previous experience launching or managing a branded community on platforms like Discord Reddit or Facebook groups
- Experience working on consumer electronics lifestyle or home brands
- Ability to analyze social data and translate into business recommendations.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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