ASSOCIATE DIRECTOR, MARKETING & COMMUNICATION, Wheelock College of Education and Human Development
ASSOCIATE DIRECTOR, MARKETING & COMMUNICATION, Wheelock College of Education and Human Development
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Job Description
Boston University Wheelock College of Education & Human Development is a top-ranked college that focuses on cross-disciplinary research experiential learning and community engagement within the field of education and human development. We seek to empower our students faculty and staff to reshape the systems that impact learning and human development. To learn more about our college visit Wheelock is one of the 17 schools and colleges that are part of Boston University one of the leading private research and teaching institutions in the world today. With more than 37000 students from all 50 states and 145 countries BU is among the largest and most impactful independent universities in the world. To learn more about Boston University visit .
Boston University Wheelock College of Education & Human Development seeks a full-time Associate Director of Marketing & Communications to support the planning and execution of digital marketing social media and communications efforts that promote the colleges visibility and drive enrollment in alignment with both the colleges and Boston Universitys brand. The Associate Director collaborates with graduate enrollment team members university partners and external vendors to develop effective goal-oriented marketing strategies and campaigns.
The Associate Director brings a strong foundation in digital marketing content creation and strategic project coordination; and has the ability to work independently and prioritize tasks in a fast-paced environment. The ideal candidate is highly collaborative takes initiative and is skilled in utilizing data to navigate complex problems and develop effective marketing strategies. Staying current with marketing trends tools and measurement strategies is essential as is experience managing integrated campaigns across digital platforms.
Reporting to the Senior Director of Marketing & Communications this full-time hybrid position is based on the Boston University Charles River Campus and is eligible for the Universitys comprehensive benefits program for staff.
To receive full consideration applicants should submit a resume cover letter and samples of related work.
Essential Functions:
- Digital Marketing
- Proactively collaborate with Graduate Recruitment & Admissions and external digital marketing agency to execute a full-funnel enrollment marketing strategy.
- Identify and evaluate marketing channels and engagement strategies for target audiences.
- Design and develop multimedia assets and write content for use across platforms and channels.
- Define track and optimize for KPIs across platforms and channels to ensure campaigns are effective.
- Social Media
- Develop and implement a social media strategy for the college.
- Lead the development and execution of multichannel campaigns that align with BU Wheelocks brand. Assess and incorporate emerging trends and industry best practices.
- Oversee and report on engagement across platforms.
- Brand Management and Graphic Design
- Contribute to multimedia content development including graphic design photography and videography.
- Serve as in-house brand and visual identity expert providing guidance and direction on best practices to the colleges staff faculty and student workers.
- Other Responsibilities:
- Maintain and update website content including page creation and design navigation maintenance and SEO.
- Supervise and mentor student workers (undergraduate and graduate).
- Other duties as assigned including assisting with procurement and project management.
Required Skills
Minimum Qualifications:
- Bachelors degree in communications. marketing or related field with 5 years of related work experience.
- Proven Ability to create and manage content for digital campaigns websites email and social media.
- Experience using digital advertising and social media platforms to support outreach or enrollment goals.
- Excellent verbal and written communication skills including ability to write edit and produce written content.
- Familiarity with performance tracking tools such as Google Analytics. email marketing dashboards and social media insights. Proficiency in Microsoft Office Suite WordPress HTML and MailChimp (or similar platform)
- Demonstrated skills in photography video editing and graphic design (e.g. Adobe InDesign Photoshop Illustrator.
- Excellent attention to detail.
Preferred Qualifications:
- Experience in higher education marketing is strongly preferred.
- Experience creating multimedia campaigns and using Sprinklr or similar social media management platform.
- Familiarity with customer relationship management (CRM) systems and search engine optimization (SEO).
- Strong project management skills and ability to coordinate multiple priorities with attention to detail.
- Experience mentoring or supervising student workers or interns.
Work Modality:
- Full-time hybrid
Compensation:
- The salary range for this position is $75000 - $85000 annually. This range is based on factors such as experience qualifications and the overall scope of the role.
Please note that the final salary offered may vary depending on these factors.
Confidential Data:
All information (written verbal electronic etc.) that an employee encounters while working at Boston University is considered confidential. Employees must adhere to university and departmental policies guidelines and procedures and all applicable laws and regulations at all times.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color natural or protective hairstyle religion sex age national origin physical or mental disability sexual orientation gender identity genetic information military service pregnancy or pregnancy-related condition or because of marital parental or veteran status. We are a VEVRAA Federal Contractor.
Required Experience:
Chief
Employment Type
Full-Time
