Enterprise Marketing Lead
Enterprise Marketing Lead
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Salary Not Disclosed
1 Vacancy
Job Description
This role is located in Somerville MA - We are a hybrid work environment and are in the office 3 days/per week.
Tulip the leader in frontline operations is helping companies around the world equip their workforce with connected apps leading to higher quality work improved efficiency and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulips cloud-native no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity capturing and analyzing real-time data and continuous improvement.
A spinoff out of MIT Tulip is headquartered in Somerville MA with offices in Germany and Hungary. Focused on composable human-centric solutions for industrial environments Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energages Top Workplaces USA and one of Built In Bostons Best Places to Work and Best Midsize Places to Work for 2024.
About You:
You are a results-driven marketing leader with a proven track record of success in enterprise B2B marketing. You excel at developing and executing comprehensive marketing strategies that align with sales objectives and drive significant pipeline growth. You are a master of Account-Based Experience understanding how to create personalized multi-channel journeys for high-value accounts. You are an adept collaborator skilled at building strong relationships with sales teams strategic partners and internal stakeholders. You thrive in a fast-paced environment are data-driven in your decision-making and possess a natural ability to lead and inspire a team.
What skills do I need
- 8 years relevant experience in B2B or SaaS marketing.
- Proven experience in developing and executing enterprise B2B marketing strategies with a strong emphasis on Account-Based Marketing/Experience (ABM/ABX).
- Demonstrated success in strategic partner marketing and alliance management including developing and executing joint GTM plans.
- Expertise in enterprise demand generation content strategy and multi-channel campaign orchestration.
- Strong leadership and team management skills with the ability to mentor and develop marketing professionals. Has managed people for 2 years.
- Excellent understanding of the enterprise sales cycle and a proven ability to align marketing strategies with sales objectives to drive revenue.
- Proficiency in marketing automation platforms (e.g. HubSpot Marketo Pardot) CRM systems (e.g. Salesforce) and ABM tools.
- Strong analytical skills with the ability to interpret data generate insights and optimize marketing performance.
- Exceptional communication presentation and interpersonal skills.
- Ability to manage budgets and allocate resources effectively.
- Strategic thinker with strong problem-solving capabilities.
Key Responsibilities:
- Develop & Lead Enterprise Marketing Strategy: Spearhead enterprise GTM strategy market analysis and budget focusing on ABX and strategic alliance integration to drive revenue.
- Orchestrate High-Impact ABX Programs: Design execute and optimize personalized multi-channel ABX initiatives for high-value enterprise accounts.
- Drive Strategic Partner Marketing & Alliances: Cultivate and manage strategic partner relationships developing and executing joint marketing plans and co-marketing campaigns.
- Oversee Enterprise Demand Generation & Content: Direct integrated demand generation and content strategy for enterprise audiences supporting ABX plays and broad market engagement.
- Lead & Develop Enterprise Marketing Team: Build mentor and manage a high-performing team focused on enterprise objectives ABX and partner collaboration.
- Ensure Sales Alignment & Revenue Contribution: Collaborate closely with enterprise sales and GTM Ops to prioritize target accounts provide enablement and ensure marketing contributes to pipeline and revenue.
- Manage Marketing Technology & Performance Analytics: Oversee the marketing tech stack and use analytics to measure report on and optimize ABX partner and overall enterprise marketing performance.
Key Collaborators:
- Product Marketing
- Demand Generation
- GTM Ops
- Sales
Working At Tulip
We know even great candidates experience imposter syndrome. Even if you dont match every requirement applying gives you the opportunity to be considered.
Were building a strong diverse team that values hard work families and personal well-being. Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health Dental Vision Short-term Disability Long-term Disability Life Insurance AD&D Insurance Flexible Spending Account (FSA) Commuter Benefits Parental Leave and 401(K)
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
We are an equal opportunity employer. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform frontline operations.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Employment Type
Full Time
