Senior Manager, Lifecycle Marketing
Senior Manager, Lifecycle Marketing
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1 Vacancy
Job Description
Our Mission
Prose is truly custom hair and skin care made-to-orderjust for you. Our line of custom products are made by an in-house Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists giving consumers clean skin care hair care and impeccable results.
At the heart of Proses success is Singular its proprietary AI-powered beauty-tech platform which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept all Prose hair and skin care products are personalized to your one-of-a-kind hair skin goals and environment.
Were a company that wants to change beauty practices so were changing the way beauty companies practice. As a certified B Corporation a Public Benefit Corporation and Climate Neutral were proving that good business is always sustainable. With Prose theres nothing sacrificed to bring you great productsnot trees materials wages or performance.
Prose & Singular in Numbers
- Founded in 2017 with hubs in Paris New York and Los Angeles
- 10M consultations completed
- 2M customers and 350K active subscribers
- 21M custom products made with 1M unique formulas
- 350 team members across disciplines
- $600M in lifetime sales with $165M revenue in 2024
- Profitable since 2024
Discover our Company Culture on Welcome to the Jungle here
Discover our Company Mission & Vision in video here
Position Summary
We are looking for a customer-first Senior Lifecycle Marketing Manager to lead the outbound communication strategy across the customer journey. This role will own the project management and briefing strategy for email and sms outbound communications content managing audiences communications editorial calendar and supporting acquisition engagement and upgrade initiatives.
Youll develop and execute a global brand content strategy that includes evergreen seasonal and campaign-based messaging across multiple partnership with the other members of the Lifecycle Marketing team Brand Design and Digital Product youll drive acquisition engagement and monetization through testing content optimization and performance tracking.
This role reports to the Director of Lifecycle and MarTech and requires expertise in lifecycle marketing omnichannel campaigns testing frameworks email foundations and quarterly/annual editorial communication planning.
Key Responsibilities
- Leading the lifecycle marketing content and communication strategy to optimize our cross-audiences batch and blast editorial program for emails and sms by partnering with brand marketing creative performance design analytics product and engineering teams.
- Contributing to optimizing lifecycle journey strategies within the CRM platform by sharing best practices and recommendations to enhance targeting and personalization aligning with the broader communication goals. Youll also own the final QA of all communications for your projects.
- Translating customer insights and research findings into strategic messaging that informs the capability roadmap for lifecycle marketing spanning acquisition retention and monetization through a data-driven communication strategy.
- Liaising with teams and leadership about Lifecycle Marketing projects timelines benefits and objectives. Bringing best practices for optimizing the Lifecycle program performance.
Key Qualifications
- You have 7 years of experience in outbound communications strategy for emails and sms potentially in a subscription environment or beauty company with brand or product marketing experience specifically in lifecycle marketing omnichannel communications and programs. Testing and experimentation skills for sharing results and pre-briefing strategic frameworks based on learnings and warnings.
- Strong project management skills with the ability to lead team sprint planning prioritize pivot and analyze a wide range of initiatives in a fast-paced environment with great organizational and interpersonal skills and the ability to disseminate ideas and findings to varying groups/levels of stakeholders.
- Email coding experience using HTML CSS JSON ESPs (Iterable is a plus) template scripting as Liquid or Handlebars to unlock personalization excellent communication skills attention to detail and a results-driven mentality are also required. If you are ready to take on a challenging and rewarding role that has a significant impact on the business we encourage you to apply for this fun and exciting opportunity.
Perks & Benefits
Prose fosters inclusivity learning and diversity within our teams and workplace. Just as we celebrate unique beauty every team member is encouraged to show up as their full addition to creating an environment where all individuals feel welcome we offer benefits that include:
- A competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan (medical dental and vision plans)
- 401k matching
- $125 monthly wellness allowance
- FSA and commuter benefits
- Snacks and vending machine available on site
In the New York Area the anticipated base salary range for this role is $130000 to $14500 annually (10% discretionary bonus and equity). Actual compensation will be commensurate with experience qualifications knowledge and skills. This role will be ahybridposition based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.
Prose Values
Intentional Inclusivity
We know the best ideas come from open minds and willingness to listen. While our products cater to the individual an invitation into our process is always open to our community.
We value our differences and diverse backgrounds by communicating openly managing with transparency and striving to understand one anothers perspective. Its a key ingredient to our innovation.
Connected Collaboration
Our strength as a group will outlast our efforts as individual contributors. With offices across countries staying inventive and agile deepens our clear vision and consistent communication.
We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
Driven Together
We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable resourceful and responsible. Anyone and everyone is encouraged to lead.
We recognize that in order to continue thinking one step ahead we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.
Humanity Always
We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence authenticity and fellowship.
We operate with the intention of preserving resources creating an environment we can all live in for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.
Required Experience:
Senior Manager
Employment Type
Full-Time
