B2B SaaS Marketing Strategist (Freelance)
B2B SaaS Marketing Strategist (Freelance)
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Job Description
The global shift to solar energy is accelerating like never beforeand Sitemark is at the forefront of this transformation. Our platform empowers the worlds leading renewable energy companies to build and operate solar sites with greater efficiency safety and performance powered by drone data and AI.
Tasks
Were looking for a freelance Senior B2B SaaS Marketing Strategist to join our marketing team. Someone who can set direction build systems and lead a lean high-impact marketing team.
As a senior contributor youll bring structure strategic insight and technical expertise to complement and elevate the teams efforts backed by real-world experience of doing the work yourself. Youve built marketing engines from scratch you know what success looks like and how to get there.
Youll collaborate closely with our Managing Director and work with our in-house Marketing Specialist who focuses on execution while closely collaborating Sales Customer Success and Product. Your focus will be on bringing clarity structure and momentum to our marketing efforts while being ready to dive in when needed.
Strategy & Planning
- Translate company and commercial priorities into a clear marketing roadmap
- Identify and scope key initiatives that support sales product and brand objectives
- Ensure marketing activities remain aligned with evolving business needs
- Improve the current systems to plan prioritize and track marketing initiatives
Performance Marketing
- Design set up and optimize campaigns across LinkedIn and Google (Ads)
- Recommend and test tactics for lead generation conversion and nurturing
- Define KPIs and help translate data into actionable insights and decisions
- Monitor results to refine budget allocation and campaign strategy
Marketing Operations
- Strengthen marketing workflows and automation using tools like HubSpot
- Improve data quality attribution and lead lifecycle tracking
- Help maintain and improve our website (Webflow Analytics)
- Build systems that save time and reduce manual work
Coaching & Collaboration
- Act as a strategic mentor to the in-house B2B Marketing Specialist
- Provide guidance frameworks and quality assurance on execution
- Share best practices templates and messaging approaches to accelerate team learning
- Collaborate cross-functionally to ensure marketing delivers business value
Requirements
- 5 years of B2B SaaS marketing experience ideally in growth-stage or fast-moving environments
- Strong in both strategy and execution youve set the direction and run the campaigns
- Hands-on knowledge of LinkedIn Ads Google Ads HubSpot and Webflow
- Clear communicator who knows how to prioritize and align stakeholders
- Comfortable coaching others while being able to jump in and execute when needed
- Pragmatic data-driven and focused on outcomes
Benefits
- A bright modern office with fresh snacks delivered weekly and daily soup lunches
- Truly great colleagues. We know everyone says this but we really mean it
- A collaborative atmosphere where people support each other and want to grow
- The freedom to shape how marketing works at a scaling SaaS company
Employment Type
Full Time
