Director, Marketing Health Sciences NAM
Director, Marketing Health Sciences NAM
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Salary Not Disclosed
1 Vacancy
Job Description
The Director Marketing Health Sciences NAM (North America) plans directs and coordinates the execution of effective and comprehensive marketing and communications strategy to successfully elevate the SGS brand and new product/service awareness for the North America Health Sciences business. You will manage marketing activities programs coordinate market research projects develop and implement marketing plans to serve the business objectives. Interfaces with the Global Health Science marketing team on a frequent basis to ensure that the global marketing initiatives are successfully executed at the regional level. Manages subordinate Marketing professional staff in the US and Canada.
- Collaborates effectively with the Health Sciences business and sales managers to define the go-to-market strategy for priority growth areas of the business and executes the plan accordingly
- Develops targeted marketing campaigns based on detailed market segmentation analysis using traditional and digital communication channels to generate leads with high conversion rates
- Interfaces with the global Health Sciences marketing team to ensure that the global marketing initiatives are successfully deployed in the North America Region and that there is strong alignment and coordination when launching new marketing campaigns both globally and regionally.
- Builds and executes creative communication plans for all marketing campaigns that showcase SGS NAM as a thought leader in the Health Sciences industry
- Develops and maintains a budget for marketing and clear metrics for ROI on all marketing investments monitors the budget closely providing ROI information on a quarterly basis
- Establishes and leads strategy to develop and nurture external relationships with industry organizations and academic institutions to continually develop SGS Health Sciences as a thought leader in relevant spaces
- Develops and manages a behavioral-based email marketing automation strategy for NAM initiatives to generate leads
- Develops thought leadership and event strategies specific to the North American market and key objectives to generate revenue in those areas
- Develops and maintains a library of marketing assets (brochures whitepapers etc.) for local deployment
- Develops and executes of demand generation program that aligns with Health Sciences NAM revenue and sales objectives. Provide detailed lead reporting per campaign. Regularly reviews CRM pipeline to identify trends in campaign performance and market fluctuations
- Manages subordinate staff in the day-to-day performance of their jobs. Ensures that project/department milestones/goals are met and adhering to approved budgets
Qualifications :
- Bachelors degree in Marketing Communications or related discipline
- 10 years of experience in developing/executing marketing programs
- 3 years of supervisory experience
- Master of Business Administration or Masters degree in Marketing Communications or related discipline in combination with the required experience
- Experience using Project Management software (SmartSheets)
- Customer Relationship Management software experience (Salesforce Eloqua HubSpot etc.)
- Prior international exposure or working in a multi-cultural environment managing international projects
Additional Information :
SGS is an Equal Opportunity Employer and as such we recruit hire train and promote persons in all job classifications without regard to race color religion sex national origin disability age marital status sexual orientation gender identity or expression genetics status as a protected veteran or any other characteristics protected by law.
To perform this job successfully an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge skills and/or abilities required.
This job description should not be construed as an exhaustive statement of duties responsibilities or requirements but a general description of the job. Nothing contained herein restricts the companys rights to assign or reassign duties and responsibilities to this job at any time.
If you are applying for a position within the United States and you have difficulty completing the on-line employment application because of a disability please call for assistance and leave a message. You will receive a call back. Please note this phone number is not for general employment information but is only for individuals who are experiencing difficulty applying for a position due to a disability.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
