Head of Marketing
Posted on :
23-06-2025
Employer Active
1 Vacancy
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Job Description
Head of Marketing shapes and execute ESBAAR s marketing strategy to elevate it s brand drive demand generation
and support commercial growth across global markets. Lead a team define positioning manage campaigns and tie
marketing KPIs to pipeline and revenue.
Leadership
Ensure the effective achievement of marketing functional objectives through the leadership of the department
setting individual objectives managing performance developing and motivating staff provision of formal and
informal feedback and appraisal to maximize subordinate and departmental performance.
Strategy formulation Implementation & Planning
Develop a 6-12 marketing strategy aligned with ESBAAR s business objectives in Drone Technologies AI
Solutions IIoT Services and Digital Transformation Solutions.
Lead a multi-disciplinary team with direct oversight of content digital marketing events and PR.
Budgets and Plans
Implement Marketing Plans which optimize profitability and growth opportunities based on the best analytical
support including market projections growth opportunities swing management considerations and tariff levels
against identified risk levels.
Own the marketing budget forecasting spends and measuring return.
Content Creation & Online and Offline Marketing
Plan and manage offline events exhibitions conferences seminars.
Oversee online presence: website SEO/SEM performance metrics.
Drive thought leadership: white papers case studies blog content videos newsletters webinars.
Manage social media strategy across LinkedIn Instagram Twitter/X and industry forums.
Branding & Positioning
Define ESBAAR s value proposition in the market.
Build compelling brand narratives for key segments based on the targeted sectors.
Ensure consistent messaging across all platforms and materials.
Policies Systems Processes & Procedures
Develop in collaboration with managers and oversee the implementation of marketing policies systems
processes procedures and controls in order to ensure that ESBAAR activities are fully integrated and
delivered to best practice and industry standards.
Quality Health Safety & Environment
Direct the compliance of all relevant quality health safety and environmental management policies procedures
and controls across the department to guarantee employee safety delivery of high quality products/ services
and a responsible environmental attitude.
Requirements
Minimum Qualifications:
Bachelor s Degree in Marketing or Business Administration or any related fields.
Minimum Experience:
5 years in B2B & B2G marketing.
Job-Specific Knowledge & Skills:
Experience understanding Client needs
Marketing Strategies knowledge and experience.
Holistic knowledge of the products offered by ESBAAR
Customer service skills
Employment Type
Full Time
Key Skills
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