Brand Manager (FMCG - Distributor House)
Brand Manager (FMCG - Distributor House)
Posted on :
23-06-2025
Employer Active
1 Vacancy
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Job Description
Key Responsibilities:
- Lead and implement brand and marketing strategies in alignment with company goals and the Principal s brand guidelines to support business growth.
- Act as the key liaison between the company and the Principal ensuring effective coordination on all marketing plans product launches and promotional activities.
- Collaborate closely with branches and key accounts to execute A&P initiatives and provide post-activity feedback and learnings to the Principal.
- Review marketing performance and recommend improvements to maximize brand visibility and sales impact.
- Monitor and manage A&P budgets ensuring accurate tracking documentation and timely submission of all expenses and claims to the Principal.
- Conduct regular business reviews with the Principal to report on brand performance market dynamics and strategic initiatives.
- Communicate with the Principal on all key marketing matters such as promotional campaigns pricing strategies and product launches with guidance from your superior where required.
- Serve as the operational point of contact between branches and the Principal ensuring smooth coordination and issue resolution.
- Gather feedback from branches on execution pricing inventory and competitor activity to inform decision-making and campaign adjustments.
- Develop contingency plans to ensure business continuity in case of execution challenges.
- Oversee the assigned product portfolio ensuring consistent brand representation and alignment across all distribution touchpoints.
- Conduct regular trade visits with branch teams to observe in-store execution customer feedback and competitor movements.
- Undertake other tasks as assigned in support of marketing and brand growth.
Requirements
- Bachelor s degree in Marketing Business or a related field.
- Minimum 3 years of experience in marketing or brand management ideally within FMCG or distribution.
- Strong command of Microsoft Office applications especially Excel Word and PowerPoint.
- Excellent communication stakeholder management and analytical skills.
- Proven experience in working with Principals or external brand owners is a strong advantage.
Employment Type
Full Time
Key Skills
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