Senior Associate - Marketing Science
Senior Associate - Marketing Science
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Job Description
Job Description:
Merkle a dentsu company powers the experience economy. For more than 35 years the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance Merkle delivers holistic end-to-end experiences that drive growth engagement and loyalty. Merkles expertise has earned recognition as a Leader by top industry analyst firms in categories such as digital transformation and commerce experience design engineering and technology integration digital marketing data science CRM and loyalty and customer data management. With more than 16000 employees Merkle operates in 30 countries throughout the Americas EMEA and APAC. For more information visit.
Key Responsibilities
- Supporting the delivery of the full range of our products and services that help our clients to improve their marketing effectiveness through the usage of MMM Attribution incrementality testing and bespoke media analytics.
- Key part of the delivery teams taking ownership or your area of responsibility under the guidance of the client/project lead ensuring high quality deliveries and effective internal communication with all stakeholders.
- Where relevant you might contribute to the development work required to achieve our product roadmap as identified by our technical directors
- Supporting the creation of reports dashboards & PPTs to ensure we can present compelling stories to our clients.
Qualifications Skills
- Basic understanding of the requirements limitations & value of marketing effectiveness services such as MMM Attribution and Incrementality testing.
- Good understanding on how media data can be used to analyse ad-hoc questions on media performance
- Ability to learn & upskill independently on top of our internal trainings with guidance from your line-manager
- Good understanding of statistical knowledge data processing in cloud environments and media technologies (Google/META) and Excel
- Core understanding of at least one dashboarding technology (Power Bi preferred)
- Basic understanding of how marketing can contribute to business success and good understanding of marketing theory
- Technical requirements
- Core proficiency in Excel/PPT
- Experience with R or Python & SQL (or similar technology)
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our people partners and communities. This is why we encourage applications from people with disabilities and of all ages nationalities backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles we cant promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process please discuss this with our recruitment teams.
About Dentsu
Dentsuis an integrated growth and transformation partner to the worlds leading organizations. Founded in 1901 in Tokyo Japan and now present in over 145 countries and regions it has a proven track record of nurturing and developing innovations combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media CXM and Creative while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands people and society.
#LI-Hybrid
Location:
LondonBrand:
Dentsu Data LabsTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Employment Type
Full-Time
