Lead Marketing Measurement Analytics

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Locations: El Segundo CA or Dallas TX

About AT&T

At AT&T were redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas supporting and transforming our business across areas like marketing finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&Ts marketing engine responsible for driving sustainable growth by deeply understanding and championing our customers captivating them with compelling products services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embodyexpertisesimplicityandinspirationin everything we do.

Marketing Measurement and Optimization (MMO)

Are you interested in developing the cutting edge of the Marketing Analytics industry Do you want to use your analytics skills to help craft strategy at AT&T The mission of the MMO team is to develop and implement an approach to quantify the holistic drivers of demand to understand the opportunity costs of investment decisions. We measure the impact media offers and all other drivers has on sales profitability brand equity and consumer behavior.

About the Role

The Lead Marketing Measurement Analytics role is a Senior Manager level role responsible leading AT&Ts marketing measurement program developing and maintaining a suite of statistical analysis including market mix models (MMM) to generate actionable insights to drive strategic decisions.

The individual is the main program manager for 1 or more AT&T lines of business serving as the project manager data expert insights analyst lead presenter and technical advisor on all marketing measurement modeling and analytics.

The individual will need to partner with internal teams across marketing operations and finance manage external agencies and consultancies to develop insights and tactics to increase sales lower churn develop the brand and optimize AT&Ts deployment of advertising messages mass media social media direct/digital marketing sponsorship and offers.

Roles and Responsibilities:

• Marketing Performance Measurement:
  • Develop and integrate measurement programs like MMM custom models and marketing experiments to drive actionable insights to inform strategic decisions
  • Work closely with internal marketing analytics subject matter experts to design and deliver new analytics capabilities
  • Partner with internal teams to create a measurement framework to evaluate all marketing activities rooted in KPIs that matter and key marketing objectives
  • For assigned Line of Business will manage all aspects of marketing modeling projects from initial stakeholder alignment business case development data collection model development and validation insights extraction visualization presentations to stakeholders forward-looking media planning optimizations and scenario planning

• Insights Development Reporting and Visualization
  • Lead the creation of executive communication deliverables in PowerPoint dashboard reporting emails etc. working across MGO and its partners
  • Generate crisp insights on AT&T marekting effectiveness and develop actionable recommendations for cross-functional partners and senior executives
  • Establish and maintain a recurring read-out cadence with key partners

• Marketing Program Leadership:
  • Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
  • Establish strong program management discipline across entire team
  • Lead program management meetings with key external measurement partners to monitor progress towards milestones/deliverables and managing through any risks/issues
  • Centralize prioritization and alignment of measurement requests from internal partners
  • Support team members to drive broader program adoption and integration of all performance analytics

Preferred Criteria

• 3-7 years of experience in measurement of marketing impact marketing attribution sales analytics and/or application of regression modeling results
• Knowledge of media and advertising and passion for driving change through compelling data and analytics
• Experience with statistical regression and attribution modeling such as MMM MTA either through hands-on development in-house management or working with leading external measurement partners would be highly helpful
• Experience managing large complex data sets and distilling actionable insights from them for an executive audience
• Experience with data processing and visualization tools such as SQL Palantir Python Tableau PowerBI Snowflake would be highly helpful
• Expert with PowerPoint and Excel
• Strong communication skills and ability to work collaboratively and drive alignment across cross-functional teams
• Experience working with in matrixed organizations and ability to collaborate with non-direct reports to drive change
• Equally comfortable working independently in a multitasking environment and as a team player influencing a wide range of business constituencies
• Entrepreneurial spirit and desire to innovative ability to stand up new functions and transform ways-of-working

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers the Los Angeles Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information

Our Lead Advanced Analytics earn between $130700 - $196100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

A career with us a global leader in communications and technology comes with big rewards. As part of our team youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory youll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T youll be a part of something greater do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal State and local laws.

Ready to close the deal on a career with AT&T

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.